Dynamic Pricing & Competitor Price Monitoring Platform

Win more sales, maximize revenue, and boost your ROAS with PriceShape’s market-leading and user-friendly platform for e-commerce retailers and brands.

Get a free demo and a PriceShape test account with your own products

Recognized among huge international brands

Turn pricing into profit with our easy-to-setup plug & play software

Our software provides value for both brand owners and e-commerce businesses of all sizes, and getting up and running is done in 3 easy steps.

  • produktfeed

    Send us your product feed

  • konkurrentdata

    Get valuable competitive data

  • prissætning

    Increase your revenue with data-driven pricing


Brand, wholesaler or e-commerce business? We’re here to help!

PriceShape can be used by any company that cares about competitor monitoring and/or dynamic pricing. Whether you’re a brand, a wholesaler or an e-commerce business, we’re here to help.

Brands & Wholesalers

Our price comparison software can be used as a useful tool for both brands and wholesalers. You get access to useful insights, such as information about specific dealers, their stock status, and what prices they have set on your products.

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Our software is a user-friendly and simple tool that both serves to optimize your pricing strategies and monitor your competitors. Through our many features, we guarantee that you will not only save time but also increase your sales and your profit.

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Core features

Know your competitors better than themselves

Get valuable competitive data directly into your personalized dashboard. Including product prices, stock status, pricing history, and much more. Use your new insights to adjust your competitive situation and outsmart your competitors.

  • Product prices
  • Price history
  • Inventory status
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Create price strategies for your products

With pricing strategies you have endless possibilities, but it’s critical that your pricing strategy is aligned with your business model. Do you always want to be the cheapest on certain products relative to your closest competitors? Or would you only match prices when your competitors have their products in stock? But these are just two examples.
Our customer success team will help you get everything set up and provide a baseline of options for your pricing strategies. Our team will also help evaluate whether you’re ready to go all-in with automated dynamic pricing .

  • Choose who to follow
  • Minimum margin
  • Time durations
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Automatic repricing

Your products will automatically be repriced when your pricing rules get activated. This will align your product prices with your defined market, ensure you competitiveness in pricing, and will win you the sale more often.

  • Save time
  • Increase your conversion rate
  • Automatic pricing adjustments
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Optimize your Google Shopping Feed

Get custom labels to implement in your Google Shopping campaigns with PriceShape and optimize your Google Shopping Feed. PriceShape enriches your feed with additional data points that include your price position in the market. Use this data to adjust your CPC bids, and direct your ad spend to where it really matters.

  • Higher CTR
  • Better ROAS
  • More sales
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Domain summary

Our domain summary section gives you a complete overview of competitors’ or resellers’ domains. This overview includes the number of overlapping products, an overview of products your competitors have that you don’t have, stock status from a historical perspective, and knowledge about which sellers are the most aggressive in their pricing.

  • Pricing history
  • Competitors inventory status
  • Pricing strategies
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Customized Dashboard

With PriceShape’s software, it is possible to create a custom dashboard where you easily can access insights that are relevant to you.

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Read about the opinions of our customers

  • Higher turnover and profit
  • Less working-hours
  • Effective management of the marketing budgets
  • Less manual work
  • Better negotiating skills

“Price is one of many factors that determine whether customers shop online with us at Salling Group. We want to have an overview of market prices so we can make sure we are competitive. PriceShape helps us to create that overview and match the prices correctly against our many products. Data quality and speed are fundamental for us to get a real picture of our competitive position. We are therefore pleased with our good collaboration with PriceShape.”

Claus Hovge Andersen

Head of Digital, Salling Group

“Since we started using PriceShape, we have doubled our ROAS and increased our revenue on Google Shopping by over 200%.”

Charlotte Frandsen

Owner, By DahlLiving

“PriceShape enables us to obtain data on product prices and therefore save huge amounts of time. The price data is valuable when we need an overview of the price situation in the market and can also be used retrospectively to assess sales performance. The system works quickly and flawlessly and is a pleasure to use. I’m a big fan of PriceShape.”

Frederik Nielsen

Founder of avXperten

“At Ønskebørn, we always try to give customers the right product at the right price – PriceShape helps us keep our prices competitive without us having to monitor the market ourselves.”

Nicki Daniel Jensen

Webshop and Marketing Coordinator, Ønskebørn A/S

“At A.O. Johansen, we find that the price of our products is an essential factor in maximizing our sales through our B2C webshop. That’s why we use PriceShape’s software to automatically adjust our product prices, which also saves us a lot of time on manual work. We have been working with PriceShape since July 2019, and during this period we have seen a significant increase in revenue from our B2C webshop.”

Sebastian Vikkelsøe-Engelbrecht

Digital Sales Manager, A.O Johansen A/S

“We have expended a lot of energy over many years gathering competitors’ prices in the industry. Most of the time, it has been hard to get data of a usable quality to base decisions on. That is why we engaged with PriceShape, as we found their tool to be very time-saving and efficient. Since then, the quality of our data has improved significantly, and it can now be used as a basis for decision-making. PriceShape ensures that we have a quality-assured overview of the price situation in the marketplace.”

Jesper Dietz

Head of Pricing & Development, STARK

Read about the opinions of our customers