Amazon is coming to Sweden

19.11.2020
Amazon är i Sverige

Back in December 2019 Amazon hired Swedish translators, and now they are finally ready to launch their platform. Status is, that Sweden will become the first country in Scandinavia to get the pleasure of Amazon’s global trading platform.

Amazon is demanding a lot from the webshops in Sweden

You heard it right. It’s finally happening. Amazon is coming to Scandinavia. It’s been on a rumor-base for literally years, that the platform almost every e-commerce retailer fears, is coming to a country-level domain near you. If you’re from Scandinavia this is no longer just a speculation, as the platform has actually been launched.

Swedish people get the option to choose from more than 150 million products, and more than 10.000 webshops are expected to have their business placed onto the amazon-platform in Sweden. How this will affect the existing webshops, is still uncertain.

A short while after Amazon announced that they were coming to Sweden, a 15.000 square meter large warehouse just outside of Stockholm, in the city of Eskilstuna, was being prepared for storage and shipping. It’s a logistic center, that’s confirmed to be handling all deliveries in Sweden. With this kind of investment, Amazon is surely expected to influence the Swedish market, in a huge way. This global amazon-marketplace is notorious for having a broad assortment, low prices and fast delivery.

Giant logistic center in North Germany

There’s another giant amazon-logistics center, 62.000 square meters wide, just across the borders of Denmark, in Germany. This logistic center is four times as large as their location near Stockholm, in Sweden. The location near the borders of Denmark, strongly signals that Denmark might just be their next target, right after Sweden.

Quick delivers, wide range of products and low prices

The biggest selling point from Amazon is, not surprisingly, price. If you’re a seller from Amazon and you don’t have competitive price-positions for your products, you’ll not get very far. A study from Boston Consulting Group, shows how Amazon’s algorithm is prioritizing the placement of their advertisers, based on their price-points. The algorithm is always working and scanning the price of all the products on the platform, making sure that customers get the most up-to-date prices available, which is not surprisingly also the cheapest ones.

Maintain control of your competitive situation

It’s very hard to compete against Amazon, if you’re not pricing yourself similarly low and/or have a high rate of customer-service. You’ll need to compete against their price positions to survive in the market. A way to do so, is by using dynamic pricing. PriceShape Software provides you an overview of the competitive situation in the market, and makes you prepared to face the giant.