This is why your GTIN numbers are important for your product feed



5 min read


  • What is GTIN?
  • How do I find my GTIN numbers?
  • Why is GTIN important when you have to create an account in PriceShape?
  • Remember to include your GTIN numbers in your product feed

What is GTIN?

GTIN stands for Global Trade Item and is placed next to the product’s barcode. It’s also called the product’s ID and consists of 13 digits. In Europe, it’s referred to as EAN and UPC in the United States. Each product has a unique GTIN number and is created by the manufacturer. These numbers follow the international standards, which you can read more about here. The numbers are made by the international non-profit organization GS1.

Did you know that GTIN is mandatory in a number of countries? These countries require a mandatory GTIN: Australia, Brazil, France, Italy, Japan, the Netherlands, Spain, Switzerland, the Czech Republic, Germany, the UK, and the US.

How do I find my GTIN numbers?

The majority of mass-produced products have a unique ID, except for self-made products where you have to buy IDs from GS1. 

You will be able to see your GTIN next to the barcode on the product packaging. We recommend that you check GTINs on a regular basis to ensure that they are correct and up to date, and especially before you send your product feed to us. It’s crucial that this data is accurate, as Google must be able to understand which products you sell. 

If you don’t already have your products on Google Shopping, then start with submitting your GTINs using the gtin attribute to Google Shopping. This attribute can be used for the following types of numbers: 

  • UPC
  • EAN
  • JAN
  • ISBN
  • IFT-14

Learn here how you format your numbers and which guidelines you must follow, so Google understands the data they receive from you and thus prevents your products from being rejected by Google Shopping.

Why is GTIN important when you have to create an account in PriceShape?

Most marketplaces such as Google Shopping and Amazon require GTIN numbers to list your products correctly on their platforms. 

To be able to see your product feed data and competitors’ data and prices in PriceShape, we need all GTIN numbers on your products. We collect them from your product feed, so the only thing you have to do is to make sure that your GTIN numbers are updated in your product feed and send your product feed to us, then we will take care of the rest. It sounds fairly easy to do, but, nevertheless, requires that you keep track of your data. 

Google identifies each product based on its GTIN number – therefore it’s crucial that there are no errors in your GTIN otherwise you may risk Google rejecting your product and thus excludes your product feed. Once Google has identified your products, they can compare them with other products and match search queries.

Remember to include your GTIN numbers in your product feed

A product feed is available in various formats (csv, txt, and xml) and contains important data about your products and etails such as product image, title, product ID, and products attributes. These are typically used to display your products on Google Shopping and other marketplaces. But we also use it to obtain necessary data when you need to get started using PriceShape. If your GTIN numbers are not included in your product feed when you send it to us, we may not be able to scrape your products correctly. 

To add GTIN to your product feed, simply do it manually one by one or add all of them in a bulk action. However, how you add them to your product feed depends on your domain hosting, so contact them if you are in doubt about how to do it. Possibly you can use a special data feed tool to upload if you have many products in your catalog. If your product feed is not already uploaded to Google Shopping, please do so before submitting your product feed to us.

If you do not have GTIN on your products, you must contact the manufacturer of the product to get the GTIN.


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