When clients start using PriceShape, they often have a predefined picture of the competitive landscape, typically involving 5-10 competitors. The reality, however, is 9 out of 10 times, that the competitive sphere holds more than 300 competitors on average. And even though they, in your head, are not a relevant competitor, we, the consumers, do not care if your perception of competition only involves 5-10 companies.
We see the completely transparent picture and typically buy our products where we get the best deal. So how should you relate to understanding this competitive landscape?
In this webinar I will be speaking about:
- Knowing the bullseye model for understanding the competition
- How should my pricing be based when knowing a large amount of competition?
- Which impact would a high amount of competition have on my marketing spend, and how to optimize this based on the knowledge from the market?
- How can I make a simple analysis of the market which is understandable for my stakeholders?