1
min read
Find out what the bullseye model is, what to base your pricing on, and how to optimize your marketing spend in this webinar about competitive landscapes!
When clients start using PriceShape, they often have a predefined picture of the competitive landscape, typically involving 5-10 competitors. The reality, however, is 9 out of 10 times, that the competitive sphere holds more than 300 competitors on average. And even though they, in your head, are not a relevant competitor, we, the consumers, do not care if your perception of competition only involves 5-10 companies.
We see the completely transparent picture and typically buy our products where we get the best deal. So how should you relate to understanding this competitive landscape?
In this webinar I will be speaking about:
- Knowing the bullseye model for understanding the competition
- How should my pricing be based when knowing a large amount of competition?
- Which impact would a high amount of competition have on my marketing spend, and how to optimize this based on the knowledge from the market?
- How can I make a simple analysis of the market which is understandable for my stakeholders?