Understand the competitive landscape

Find out what the bullseye model is, what to base your pricing on and how to optimize your marketing spend in Nicolaj Lund's webinar about competitive landscapes!

Nicolaj Lund
1 min read
Follow us on social media

When clients start using PriceShape, they often have a predefined picture of the competitive landscape, typically involving 5-10 competitors. The reality, however, is 9 out of 10 times, that the competitive sphere holds more than 300 competitors on average. And even though they, in your head, are not a relevant competitor, we, the consumers, do not care if your perception of competition only involves 5-10 companies.

We see the completely transparent picture and typically buy our products where we get the best deal. So how should you relate to understanding this competitive landscape?

In this webinar I will be speaking about:

- Knowing the bullseye model for understanding the competition

- How should my pricing be based when knowing a large amount of competition?

- Which impact would a high amount of competition have on my marketing spend, and how to optimize this based on the knowledge from the market?

- How can I make a simple analysis of the market which is understandable for my stakeholders?

HubSpot Video
Get started

Get a free demo and try PriceShape!

Schedule a call with one of our experts and we will demonstrate why PriceShape is right for your business!

If PriceShape fits your needs, you can trial our platform for free using your own products. 


Stay up to date with PriceShape’s newsletter