E-commerce & Retailers

Management

As a founder or CEO, monitoring your company’s direction and strategy is crucial. PriceShape gives you a complete business overview, helping you make informed decisions backed by strategic data. With PriceShape, you can identify market threats, explore new market opportunities, and spot emerging consumer trends.

Marketing 

The marketing department must stay on top of market trends, competitor actions, and campaign performance. PriceShape offers a complete view of competitor pricing data and market analysis, making it a valuable tool for e-commerce specialists. Access to accurate pricing data helps you bid effectively on campaigns and understand how your competitors set their prices. Plus, PriceShape integrates seamlessly with marketing tools to optimize ad spend, ensuring your budget is used where it will have the most impact.

Pricing

As a pricing analyst, analyzing pricing strategies and market trends is crucial. You need accurate pricing data, competitor insights, and performance metrics to make informed decisions. PriceShape provides all this, helping you assess market trends and apply the right pricing strategies to your products. Our data is delivered in real time and based on pricing intelligence.

Supply chain 

As a Supply Chain Manager, managing logistics and product flow is essential. Success relies on controlling costs and efficiently managing inventory. PriceShape provides real-time insights into your stock levels and helps you identify deadstock through Dynamic product groupings, automatically categorizing products that haven’t sold within a specified timeframe.

Marketplaces 

A marketplace manager must have a clear sales overview across platforms like Amazon. To succeed, you need accurate data to set competitive prices that help you win the Buy button and optimize marketplace performance. PriceShape provides the competitive pricing data you need, offering insights to help you stay ahead and monitor trends within your chosen marketplace.

Purchaser

Access to your competitors' stock levels, prices, delivery costs, and market reach gives you the data needed to make smarter purchasing decisions, increase conversion rates, reduce dead stock, and improve margins.

Finance 

Financial reports, cost analysis, and ROI on pricing strategies are key focus areas for the finance department and the CFO. PriceShape offers financial performance insight and insights that can help optimize pricing strategies and highlight areas for potential savings.

The data you need

Create a customized dashboard to manage your retail pricing analytics key data. Select competitors, brands, or categories to monitor. Get insights on products, performance metrics like conversions and sales, and competitor price histories to optimize and grow your sales.

Tackle challenges in retail pricing

E-commerce businesses and retailers often face significant retail pricing challenges affecting competitiveness and profitability. Common issues include: Price Wars, Margin Decrease, and Stock Outs. Through retail competitor analysis, PriceShape helps you set intelligent prices without falling into harmful price wars.. Common issues include:

Price Wars: Constantly lowering prices to stay competitive can quickly lead to unsustainable margins and hurt profitability; PriceShape can help you see where you can set a higher price while still being competitive.

Margin decrease: Balancing competitive pricing while protecting profit margins is delicate. Without the right data, businesses risk shrinking margins on key products; PriceShape gives you an overview of your product's margin.

Out of stock: Pricing too low without considering stock levels can lead to quick sellouts, leaving you with stock shortages during high-demand periods. PriceShape will provide an overview of your stock status so you know when to buy more of your products.

Maximizing your ROI or ROAS

With PriceShape, you can optimize your advertising spend by focusing on products with competitive market prices and strong profit margins. Our retail pricing software lets you quickly identify and filter these products, ensuring you only invest in ads for items with a competitive advantage and a good margin.

By feeding this filtered data directly into your ad platform, you avoid wasting money on uncompetitive products and improve your return on ad spend (ROAS). PriceShape helps you focus your budget where it matters most, maximizing your ROI and driving better campaign performance.

No business is too small to succeed with PriceShape

Whether you're a small team or a large company, PriceShape is with you every step of the way. Our platform is designed to support businesses of all sizes, ensuring you have the retail pricing tools and guidance you need to succeed.

Even if you're a one-person operation, like Kukuk, PriceShape can significantly impact you. Read how Kukuk uses PriceShape to optimize pricing and stay competitive, proving that even small teams can achieve significant results with the right tools.

The right pricing strategies for the right seasons

Seasonal promotions and sales events like Black Friday are critical opportunities for retailers to maximize sales and profits. With PriceShape, you can optimize pricing strategies to fit these peak periods. Using our retail analytics, you can identify optimal price points, monitor competitor pricing, and adjust your strategy dynamically.

Whether you're preparing for Black Week or any other significant sales event, our tool gives you the competitive edge to make data-driven decisions that boost performance during these crucial times.

To learn more about how dynamic pricing can optimize your seasonal promotions, check out our blog post on optimizing your Black Week sales.

Onboarding process at Priceshape

Our top priority is building a strong relationship with you and your team while gaining a deep understanding of your business and how you use our platform. That's why we've created a simple three-step onboarding process with our dedicated Customer Success team to ensure you get the best possible start with PriceShape.

1. Strattegic meeting: Understanding you, your business goals, and your goal using PriceShape.

2. The Technical Meeting: This meeting will cover setting up your account from start to end, setting up strategies, filters, dashboards, and reports for online marketplaces.

3. Best practice meeting: Our onboarding process concludes with a best practice meeting to make sure that all tips and tricks are placed in your bucket.

You will be assigned a personal Customer Success team member so you always have the same point of contact who understands your business and goals.

Boost marketing with competitor price monitoring

Competitor monitoring does more than just keep you ahead in pricing. It’s also crucial in refining your marketing strategies. By using PriceShape to track competitor prices, you gain valuable insights into their tactics. This allows you to adjust your marketing efforts, ensuring your offers, ads, and content remain competitive.

Use these insights for marketing optimization, aligning your campaigns with market trends, and maximizing your ad spend. With real-time data, you can make smarter, data-driven decisions to attract customers and boost sales.