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One of the most exciting aspects of iEar’s journey with PriceShape was how quickly the platform demonstrated value. "We saw measurable improvements within weeks," Freek, Founder and CEO of iEar, highlights. "From pricing optimization to better Google Shopping ad performance, the insights and automation have been a game-changer for us."

In 2024, Freek recognized the need for a more efficient way to gather market data on the products iEar was selling. Manually reviewing their product offerings every day to track competitor pricing had become time-consuming. "To stay competitive, we need to know how our competitors are acting so we can respond accordingly," Freek explains. iEar specializes in premium audio systems and understands that their customers often research online before making a purchase decision.

Pricing decisions based on data

Operating in a market where supplier pricing and market dynamics are crucial, iEar found it increasingly difficult to keep up without the right tools. With PriceShape, iEar gained deep insights into both supplier price levels and competitor actions. "Before PriceShape, we couldn’t access this level of market data, and gathering what we could was a slow process," Freek reflects. "Now, we have clear visibility into price trends, which helps us make better-informed decisions on product purchases and pricing strategies to stay competitive."

Intelligent & dynamic pricing

With PriceShape, you can easily track market trends, adjust prices dynamically, and optimize your profits at every stage of your product's journey.

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Dynamic pricing strategies

iEar has implemented plenty of pricing strategies through PriceShape, allowing them to stay competitive while protecting their margins. "Our pricing strategies are no longer based on assumptions but on reliable real-time data," Freek explains. "With PriceShape, we can adjust prices dynamically, ensuring we remain attractive to customers without unnecessary discounting."

Peter, Customer Success Manager at PriceShape, notes, "iEar is one of those customers who truly understands that the time spent in PriceShape directly impacts their ROAS. From the very beginning of their onboarding, they explored different features of the platform, allowing me to guide them in making the most of it.” 

Peter also states, “It’s rare to see a customer create a detailed overview so they can see all the data of individual brands. This structured approach has made it much easier for Freek to implement the various pricing strategies needed for his product assortment."

Improving marketing performance

Beyond pricing, iEar uses PriceShape’s output feed to improve its Google Shopping performance. By aligning pricing strategies with advertising efforts, it achieved better returns on its marketing spend. "The impact was immediate. Our ROAS improved significantly because we now promote products at optimal price points and stay competitive," says Freek.

Using PriceShape’s output feed as a supplementary feed makes campaign creation easier by grouping products with specific pricing rules. This allows them to bid more effectively based on competitor prices. This ensures their budget is spent in the right places, maximizing both profitability and ad performance.

Peter adds, "Understanding your profit levels is key to a successful pricing strategy. By using custom labels to group products, iEar can focus their marketing budget on the most competitive items, leading to increased sales” 

Why PriceShape?

When asked why iEar chose PriceShape, Freek emphasized the intuitive platform, actionable insights, and strong support. "The trial period convinced us that PriceShape was exactly what we needed. The platform is easy to use, and the support team is always available to help with any questions. That level of service makes a real difference."