The largest shopping window in the world
Nearly 90% of consumers begin their shopping journey online, making Google the biggest storefront in the world. Google Shopping ads are influenced by two main factors: how much you’re willing to pay (bidding) and how competitive your prices are.
During peak shopping moments like Black Friday, competitive pricing becomes even more important. When your prices are aligned with customer expectations, Google rewards your products with better placement and lower ad costs. Competitive prices increase your chances of appearing in the top results, earning more clicks, and stretching your marketing budget further.
Black Friday generated 71 billion dollars. Succeeding comes down to preparing well, understanding consumer behavior, and setting the right price.
Key resources to help you prepare for Black Friday
Secure your brand position through Black Friday
Strategic planning is crucial for wholesale brands during Black Friday. This busy season has challenges that require preparation to ensure strong performance and effective market penetration.
The ultimate Black Friday strategy: 6 steps to success
Black Friday is the biggest shopping event for retailers, and this article will guide you through six steps to create a Black Friday strategy that drives sales and protects your margins.
Use campaign pricing to protect margins and improve performance
You don’t need to discount everything to run an effective promotion. Campaign pricing helps you stay competitive, attract traffic, and avoid giving away more than necessary.
How to prepare your Black Friday inventory for retail success
As a buyer, you play a crucial role during Black Friday. Making well-informed decisions based on accurate data is essential; read which data in this blog.
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