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2.000 Black Friday shoppers spend an average of 3 hours searching for items to get the best price
46% of consumers buy online on Black Friday
On average, they spend 3 hours searching for the best deal on the product they want. Price is the key factor in this period. To win the sale, you need a clear view of your competitors:
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How they set their prices
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Which products they have in stock
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Where to focus your discounts

Black Friday generated 71 billion dollars. Succeeding comes down to preparing well, understanding consumer behavior, and setting the right price.
Key resources to help you prepare for Black Friday
Secure your brand position through Black Friday
Discover the key preparations as a wholesale brand to have a successful Black Friday season.
6 Essential steps to win Black Friday
Do you feel ready for Black Friday? Because even though the calendar only shows August, you should already begin to think about Black Friday.
Use campaign pricing to protect margins and improve performance
You don’t need to discount everything to run an effective promotion. Campaign pricing helps you stay competitive, attract traffic, and avoid giving away more than necessary.
Do you have the right items in stock for Black Friday?
As a buyer, you play a crucial role during Black Friday. Making well-informed decisions based on accurate data is essential; read which data in this blog.
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