4.7/5 star reviews
Market data built for smarter pricing decisions
PriceShape gives retailers and brands the insights to protect margins, optimise pricing, and make confident decisions every day.
Trusted by world leading retailers and brands
See how Retails use PriceShape
Better pricing decisions for e-commerce teams
PriceShape turns live market data into clear, actionable insights. Detect competitor moves, decide when to match, hold, or raise prices, and automate routine changes with guardrails.
See how Brands use PriceShape
PriceShape helps brands and wholesalers stay in control of their market
Track performance, optimise sales, and make confident decisions. You can monitor your brand presence across channels, track reseller activity and availability, gain insights to guide your sales strategies or manage pricing and marketing spend for your D2C channels .
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With PriceShape’s market intelligent data, we provide high-end insights for e-commerce and brands to help strengthen their market position and competitiveness in a competitive world.
Solution tailored to your business
Better pricing decisions for e-commerce teams
PriceShape turns live market data into clear, actionable insights. Detect competitor moves, decide when to match, hold, or raise prices, and automate routine changes with guardrails.
PriceShape helps brands and wholesalers stay in control of their market
Track performance, optimise sales, and make confident decisions. You can monitor your brand presence across channels, track reseller activity and availability, gain insights to guide your sales strategies or manage pricing and marketing spend for your D2C channels .
AI-powered clarity for pricing decisions
Penny is a part of PriceShape that turns market data into clear answers so you can focus on what matters. Ask questions in the platform and get insights that show where to act next.
- Spot trends in the market
- Understand competitive pressure
- Identify products or categories that need attention
Trust PriceShape data security with ISO 27001
PriceShape is ISO 27001 certified, the international standard for information security management. This certification ensures that your pricing and competitive intelligence data is protected through structured security controls and continuous risk management.
Competitor overview
Know how your competitors price their products
PriceShape gives you a clear overview of competitor pricing across the market. Track prices, stock levels, and product details all in one place.
By following price history and performance, you can compare competitors and make informed pricing decisions. This helps you protect margins, improve conversion, and stay competitive.
Dynamic pricing
Automate prices on thousands of products without losing control
PriceShape lets you manage pricing across thousands of products with ease. Stay competitive, react to market changes, and follow your pricing strategy without manually adjusting each item.
With PriceShape, you can:
- Automatically match competitors’ price changes on selected products
- Increase prices when you’re significantly cheaper than the market
- Clear slow-moving stock by lowering prices over time
- Protect margins by preventing prices from falling below your threshold
- Run dynamic campaigns like “up to 50% off” on chosen products
Marketing ad spend
Spend your ad budget on products that convert
PriceShape shows you which products perform best when advertising. By combining pricing data with market insights, you can see where your products are competitive and where ads actually lead to sales.
This makes it easier to focus your budget on products with strong conversion rates and healthy margins, rather than spreading spend across your entire catalogue.
During campaign periods like Black Friday or seasonal peaks, you can quickly identify which products are worth pushing, adjust prices when needed, and allocate your ad budget where it has the biggest impact.
Dead stock
Identify dead stock before it becomes a problem
Unsold inventory can quickly turn into dead stock, leading to heavy discounts, lost margins, and products taking up space without generating value.
PriceShape highlights slow-moving products early, giving you a clear view of underperforming items. This allows you to adjust prices, plan promotions, or rethink your assortment before it impacts your margins.
Know how your competitors price their products
PriceShape gives you a clear overview of competitor pricing across the market. Track prices, stock levels, and product details all in one place.
By following price history and performance, you can compare competitors and make informed pricing decisions. This helps you protect margins, improve conversion, and stay competitive.
Automate prices on thousands of products without losing control
PriceShape lets you manage pricing across thousands of products with ease. Stay competitive, react to market changes, and follow your pricing strategy without manually adjusting each item.
With PriceShape, you can:
- Automatically match competitors’ price changes on selected products
- Increase prices when you’re significantly cheaper than the market
- Clear slow-moving stock by lowering prices over time
- Protect margins by preventing prices from falling below your threshold
- Run dynamic campaigns like “up to 50% off” on chosen products
Spend your ad budget on products that convert
PriceShape shows you which products perform best when advertising. By combining pricing data with market insights, you can see where your products are competitive and where ads actually lead to sales.
This makes it easier to focus your budget on products with strong conversion rates and healthy margins, rather than spreading spend across your entire catalogue.
During campaign periods like Black Friday or seasonal peaks, you can quickly identify which products are worth pushing, adjust prices when needed, and allocate your ad budget where it has the biggest impact.
Identify dead stock before it becomes a problem
Unsold inventory can quickly turn into dead stock, leading to heavy discounts, lost margins, and products taking up space without generating value.
PriceShape highlights slow-moving products early, giving you a clear view of underperforming items. This allows you to adjust prices, plan promotions, or rethink your assortment before it impacts your margins.
Spot new brand opportunities before expanding your assortment
Brand Insights gives you a clear view of brands in your market, helping you make informed assortment decisions and spot opportunities before adding new brands.
- See a brand’s presence, which retailers carry it, and how competitive its products are
- Track pricing, stock, and trends to prioritise the brands that matter most
- Identify alternative brands when your preferred options are unavailable or highly competitive, keeping your assortment balanced and profitable
Customer reviews
5/5 
"Priceshape is not only the best product but the best team!"
The Priceshape team is always ready to help you out with any issues. We use it daily to get the most out of our product range.
Nick v.
Small-Business
4.5/5
"PriceShape - Making pricing simple and easy"
It’s easy to set up pricing strategies, monitor competitor prices, or review your product assortment based on views, most sold, inventory value etc.
Rasmus B.
Data Specialist
4/5
"PriceShape provides good value and ensures competitive prices"
It ensures that we constantly monitor the competitive landscape and sell our products at the best possible prices
Chelsea R.
G2 review
Customer reviews
5/5
"Priceshape is not only the best product but the best team!"
The Priceshape team is always ready to help you out with any issues. We use it daily to get the most out of our product range.
Nick v.
Small-Business
4/5
"PriceShape provides good value and ensures competitive prices"
It ensures that we constantly monitor the competitive landscape and sell our products at the best possible prices
Chelsea R.
G2 review
4.5/5
"PriceShape - Making pricing simple and easy"
It’s easy to set up pricing strategies, monitor competitor prices, or review your product assortment based on views, most sold, inventory value etc.
Rasmus B.
Data Specialist
