Data Insights & Dynamic Pricing Platform

Win more sales, maximize revenue, and boost your ROAS with our market-leading and user-friendly platform for e-commerce retailers and brands.


Why choose us

We provide data, that will change your business

Whether you are a brand, a wholesaler, or an E-commerce, PriceShape is tailored to plan and attain both short and long-term success.

Customer reviews

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Get started today

Step 1
Send us your product feed
Step 2
We will identify all your competitors 
Step 3
Get Access to PriceShape and increase your turnover
PriceShape for

Brands & Wholesale

Our price comparison software is a useful tool for both brands and wholesalers. You get access to valuable insights about your vendors such as their stock status and how they have priced your products.

PriceShape for

Retail & E-commerce

Our platform is a user-friendly and simple tool that serves to both optimize your pricing strategies and monitor your competitors. Through our many features, we guarantee that you will not only save time but also increase your sales and profit.

Market insights

Get a complete overview of the market


Monitor your resellers or competitors and get daily updates on price changes, stock information, and delivery cost. Use insight for valuable analysis and action-based pricing. 


Marketing optimization


PriceShape can optimize and enrich your Google Shopping Feed with additional data such as your price position in the market and custom labels. Use this data to adjust your CPC bids, and direct your ad spend to where it matters, and experience higher CTR, better ROAS, and more sales. 

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Partner Program


Become a PriceShape Partner

Be a part of a dedicated partner network that helps ambitious e-commerce businesses turn pricing into profits with market insights and optimization of marketing spending through the use of PriceShape
Dynamic pricing

Intelligent prices


With PriceShape, you can set your products to automatically update their prices based on the strategies you have created. This will ensure your competitiveness in the market, and let you win more sales often. 


Customer Success


We understand that you can't just buy a piece of software or platform and expect it to be smooth sailing from there. That is why we have a dedicated customer success team, who are focusing on three perspectives when helping you reach your goals; your business, your team, and our platform. 


What do our clients say? 

PriceShape is a great help in our work with pricing and assortment optimization. This is because of the automated pricing strategies we have defined but we also use it as a research tool where we can get a quick overview of our products and brands. Combined with data from Google Analytics we can see which products are performing well and which need extra attention. The PriceShape interface has a high performance even with large amounts of data which makes it an effective tool to work with. We are very happy with choosing PriceShape.
Owner of
Peter V. Krøjgaard
"Price is one of many factors that determine whether customers shop online with us at Salling group. We want to have an overview of market prices so we can make sure we are competitive. PriceShape helps us to create that overview and match the prices correctly against our many products. Data quality and speed are fundamental for us to get a real picture of our competitive position. We are therefore pleased with our good collaboration with PriceShape."
Head of digital, Salling Group
Claus Hovge Andersen
"PriceShape makes it possible to gather data on product prices and save tremendous amounts of time. The price data is valuable when we need to overview the market's price situation. It can also be used to analyze our sales performance. The system functions flawlessly and fast and is a pleasure to work in. I am a fan of PriceShape." 
Founder of AvXperten
Frederik Nielsen
"At Ønskebørn, we always try to provide the clients with the right product for the right price - PriceShape helps us keep our prices competitive, without a need for us to manually monitor the market" 
Webshop & Marketing koordinator, Ønskebørn A/S
Nicki Daniel Jensen
"At AO Johansen, we experience that pricing on our products is an essential factor to maximize our turnover on our webshops. Therefore, we use PriceShape to adjust our product prices automatically and save much time on manual labor. We have collaborated with PriceShape since July 2019 and experienced significant growth in our B2B webshop turnover. Especially during Corona, where PriceShape has helped us accommodate our customer's needs."
Digital Sales director, AO Johansen A/S
Sebastian Vikkelsøe-Engelbrecht
“We have used much energy to gather competitor prices for many years. Therefore, we partnered up with PriceShape, as we found their tool to be very time-efficient. Since then, the quality of our data has been significantly better and is now used for decision-making, providing us with a quality-proof overview of the price situation in the market."
Head of Pricing & Development, STARK
Jesper Dietz

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You can expect lots of cool content and updates in our newsletter, such as free webinars and blogs. We strive to share our knowledge and inform people about pricing and trends in the world of e-commerce.