10 min
How to use product lifecycles to set winning pricing strategies
Marketplace sales strategy
Having the right marketplace sales strategy is crucial for your business success. PriceShape helps you monitor your competitors' actions so you can adjust and stay aligned with your pricing strategy.
Marketplace data insights
Customize your dashboard
We offer data insights from various marketplaces, allowing you to manage all your competitors' data on our platform. In addition to Google Shopping, you can integrate Idealo, Amazon, Bol, and Pricerunner feeds. This helps you keep a complete market overview and guides you in the right direction when setting your pricing strategies.
Marketplace data insights
Stop competing against yourself
Have you ever wondered if online marketplaces effectively compete against your position in the market? This is a critical concern for retailers. Another important consideration is the viability of implementing a multi-channel pricing strategy, which involves setting different prices across various marketplaces.
Amazon
Win the buy button
Winning the buy button on Amazon can be challenging. Several key factors need to align, with pricing being the most important. We help you secure the buy button by focusing on the products where you are competitive and have the best chance of success. This is crucial, as 82% of consumers rely on the buy button.
Marketplace data insights
Marketplace strategies
Different marketplace sales platforms operate uniquely, so a single marketplace sales strategy may not be effective across all. Prices, competitors, and products vary between marketplaces, which means adjusting your pricing strategy could potentially lead to higher profits while letting you stay competitive.
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Your presence matters
Seeing the complete overview of the different marketplaces will help you avoid self-competition in marketplaces and make the right decisions. Optimizing your marketplace listings helps ensure that you stay competitive and visible in a crowded digital space.
The right strategy with marketplace sales strategy
Selling the same product across different marketplaces (e.g., Amazon, Bol, Google) can be tricky, significantly when pricing strategies must be adjusted for each platform. With PriceShape, you can monitor how your product is priced on multiple marketplaces, ensuring you stay competitive while maximizing your profit margins.
For example, if your product is priced 10% higher on one marketplace than another, PriceShape allows you to adjust your pricing accordingly. You can set different prices on each platform, ensuring you remain competitive while optimizing for profitability.
Enter new markets
Entering new international markets can be a game changer for your business, but it also requires preparation. PriceShape provides the data and market insights you need to make informed decisions before launching in a new country. By analyzing competitor pricing, stock levels, and market trends in the target region, you can enhance your marketplace sales strategy and develop a pricing approach tailored to that market, ensuring your marketplace listings are positioned for success.
PriceShape allows you to monitor key competitors and provides the data you need to spot opportunities. This enables you to confidently adjust your pricing, marketing, and product selection to meet local demand, whether you're entering a competitive market or exploring niche opportunities.
Automated pricing and retail pricing optimization in Branding
Retail pricing optimization through automated pricing plays a crucial role in your marketplace sales and in creating your brand perception. As a retailer, your pricing strategy isn’t just about being the cheapest on the marketplace—it’s about aligning your prices with the value your brand offers. You may provide superior customer service, faster delivery, or a better shopping experience. This added value can justify positioning yourself differently in the market.
With PriceShape, you can strategically price your products in line with your brand image. Instead of always competing to be the cheapest, you can use our platform to set your prices as the 3rd or 4th lowest in the market. This allows you to maintain profit margins while still standing out for the service and experience you provide.
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Quality data you can rely on
At PriceShape, we prioritize the quality and accuracy of our data. Our advanced web scrapers scan the market daily to ensure you’re always up to date with the latest insights on competitor pricing, stock status, and delivery costs.
Our product management software is also designed to find new competitor matches at least once daily, meaning your account will accumulate more valuable matches over time. This ensures that your decisions are always based on up-to-date marketplace data, allowing you to stay ahead of the competition and adjust your pricing strategies accordingly. With PriceShape, you can trust that the data driving your product management is precise and relevant
We help you grow your business
As your business expands, so does PriceShape’s capacity. There are no limits - you can easily scale up to managing pricing strategies across the amount of wished markets with as many products as your assortment holds.
Our platform adapts to your needs, ensuring that no matter the size of your business, PriceShape supports your growth every step. Are you interested to see how PriceShape works?
Then, start your free trial and test with your products.
The onboarding process at Priceshape
At PriceShape, we’re committed to your success. Our onboarding process ensures you get the most value from the platform, with a dedicated customer success manager to guide you every step of the way.
1 - Strategic meeting: We will understand your goals, pricing approach, and key competitors.
2 - Technical meeting: Master the platform, set up strategies, and become a super-user. We guide you through reports, dashboards, filters, and ensure you're confident using the platform.
3 - Best practice meeting: Get answers, tips, and optimize your workflow. This session ensures you maximize your results with personalized strategies and expert insights.
4 - Growth meeting: Revisit goals, assess progress, and plan for continuous growth. We evaluate what’s working, address challenges, and refine strategies for long-term success.
With this process, we aim to build a strong partnership and help your business thrive with PriceShape.
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