How to monitor competitor prices automatically?

Automated tools collect competitor pricing, stock levels, and promotions from webshops and marketplaces. This saves time and gives a full market overview.

Why is price monitoring important?

Monitoring prices helps businesses avoid overpricing or underpricing, respond to market changes quickly, and improve profit margins by staying competitive.

Monitor your competiors

Name: Competitor Monitoring Service
Brand: PriceShape
Rating: 4.7 (72 reviews)

With PriceShape, you automatically track competitor prices in real time. Get valuable insights that keep you competitive and save time.

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What is competitor price monitoring?

Competitor price monitoring tracks how your competitors price the same or similar products you sell. It’s not just about finding the lowest price; it’s about getting a complete market overview to make better pricing decisions.

With a tool like PriceShape, this monitoring becomes automated, so you don’t have to check your competitors’ websites manually. Instead, you get daily updated data on how your products are priced compared to the competition, across webshops and marketplaces like Amazon.

Product management

How does it work in practice?

PriceShape automatically finds all your competitors selling the same products as you.

You just choose the market you want to focus on, and from there, PriceShape collects all the essential data, prices, stock levels, shipping costs, promotions, and discounts, and shows it directly in the platform. With everything in one place, setting up your pricing strategies is easy.

Get notified when a competitor changes their price
Spot products that are priced too high or too low
Adjust your prices automatically based on your own rules

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What's the difference between manual and automated price monitoring?

Manual monitoring

Manual competitor price monitoring involves visiting competitor websites, collecting all the relevant pricing data, and tracking it manually. This process is time-consuming and quickly outdated, and it can also often lead to mistakes or the omission of important data.

Automated monitoring

With automated monitoring, you get daily updates and a complete market overview. Instead of spending time checking competitor prices or tracking stock manually, PriceShape gathers all the important data in one place. This makes spotting changes and acting fast when the market moves easy. It’s a simple way to stay competitive without wasting time.

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What value does competitor price monitoring provide?

PriceShape helps you set the right price by giving an up-to-date overview of how your competitors price their products. This means you avoid setting prices too high and losing sales, or too low and losing margin. Collecting prices, stock levels, shipping costs, and promotions from your competitors all in one place gives you the full picture of the market. This lets you quickly adjust your prices to match market changes.

Pricing data

Choose which competitors you want to see

PriceShape gives you full access to market data through competitor price monitoring. You can easily filter and group competitors based on what you need by product category, brand, domain extension like .de or .com, or just your main competitors.

You always start with the full overview, but it’s easy to narrow your view to focus on what matters most. Whether you want a quick overview of your top five competitors or a detailed view of one brand, the platform gives you the tools to work with the data so you can get everything from a broad market analysis to focused campaign planning.

See your competitors’ stock status

With PriceShape’s competitor monitoring, you can quickly see which competitors have products in stock. This gives you a clearer view of who you’re actually competing with, so your pricing decisions are based on active players in the market.

You can filter out competitors who are out of stock and set pricing rules that automatically ignore them. That way, you avoid lowering prices unnecessarily when there’s no need to compete. It’s a simple but effective way to protect your margins and focus on the data that really matters.

Whether you’re reviewing daily performance or setting up dynamic pricing strategies, stock visibility helps you react faster, stay relevant, and make smarter decisions.

See how much your competitors charge for shipping

Shipping costs can be an important part of the final decisions before customers buy. With PriceShape, you can include competitor shipping prices in your analysis, as long as the information is available on their websites.

This lets you compare product prices and the full cost customers pay, including delivery. By factoring in shipping, you get a clearer view of your actual price position in the market.

You can also use this insight in your pricing rules to stay competitive where it matters most. It helps you avoid underpricing when your total offer is already stronger.

See your competitors’ price position

Knowing how your prices compare makes it easier to make the right calls. In PriceShape, you can see exactly where you’re positioned on each product and how individual competitors are pricing similar items.

You also get a price index that shows how one competitor compares to you and the rest of the market. And with automatic price monitoring, you’ll get alerts when competitors change prices or run campaigns. This allows you to react quickly, protect your margins, and stay one step ahead in a changing market.

Know the full price history

With historical price data, you get insights that help you make better decisions across the business. In PriceShape, you can track how your own prices and your competitors’ have changed over time. It’s useful for benchmarking, seeing the effect of campaigns, and spotting trends.

Many use this when negotiating with suppliers, planning campaigns, or staying compliant with price transparency rules. You can also track how often competitors run discounts and how pricing impacts sales. With automated reports and clear overviews, it becomes a solid part of your long-term pricing strategy.

PriceShape makes it faster to monitor your competitors

Manually keeping track of competitor prices and stock levels takes time and often leads to mistakes. With PriceShape, you can automate it and focus on saving valuable time.

Our platform keeps an eye on your competitors for you. PriceShape tracks prices, stock levels, and price changes, and shows it all in a way that’s easy to use and act on.

So instead of spending hours collecting and sorting data, you get up-to-date insights right when you need them. It’s faster, more reliable, and helps you make better pricing decisions.

Quality competitor pricing data

PriceShape collects and updates competitor pricing data automatically, typically several times per day. Daily updates are standard, but setups with more frequent refreshes are available for dynamic markets.

The reliability of the data depends on the quality of product identifiers such as EAN or GTIN codes in your product feed and those of your competitors. With strong and consistent data, PriceShape can match a large portion of your assortment and deliver a clear overview of the market.

You also have the option to trigger updates manually if needed. Built-in data quality checks help catch issues early. This ensures your pricing strategy is always backed by fresh and accurate data.

Protect your margins

Understanding your competitors' price history lets you benchmark your performance against theirs, enabling you to take action on valuable things such as increasing profit, winning sales, and expanding your business.

Updated market prices
Competitors' stock status
Competitors' price history

Product performance

Is it useful data in my campaign pricing strategy?

Absolutely. Access to competitor campaigns and discounts lets you plan your campaigns more effectively, decide which products to focus on, and optimize your assortment to meet customer expectations and market demand.

Campaign pricing helps you avoid giving larger discounts than necessary. The strategy is based on fixed promotions, such as offering 20% off selected products and with PriceShape, you can take this approach further by making your campaigns dynamic.

Instead of applying the same discount to every product, you can build rules that adjust the discount level based on competitors' prices. This allows you to promote campaigns with messaging like "up to 20%" and let the platform ensure each product is priced competitively based on what the market is doing.

Pricing strategies

Select the competitors you want to see

Not all competitors are relevant. With PriceShape, you can decide exactly which ones to monitor and price against. Whether you want to match or undercut a few key players, the platform helps you focus your pricing where it matters most.

PriceShape gives you a clear overview of competitor prices, so you are not distracted by irrelevant data. This makes it easier to stay competitive on the right products and keep your pricing aligned with your goals and margins.

Customize your dashboard

With competitor price monitoring, you will get the right data through a customized dashboard. Here, you can select which competitors, brands, or categories to monitor. Receive insights in a report on their products, stock status, price positioning, performance, and price history to optimize and grow your sales.

FAQ

How does PriceShape collect your competitors' data?

We have built our innovative scraper with advanced scraping technology that has multiple ways of finding vendors of your products, alongside an extensive setup to validate their correctness, which involves both AI and manual checks.

This, coupled with a multi-tiered approach to accessing the site (using all the latest tools), ensures that your competitor pricing data is up-to-date and correct.

You’re always welcome to get a free trial and see the data with your products.

What if our competitors don’t use GTIN numbers?

Our advanced scraping technology can find your competitors even if they don't use GTIN numbers. We've built an innovative system that uses multiple methods to identify other vendors of your products, combined with an extensive validation process that includes both AI and manual checks to ensure accuracy. This ensures reliable competitor price tracking, even in complex or inconsistent product listings.

What happens if a competitor’s price drops below my desired pricing rule?

If a competitor drops their price below your set pricing rule, your price will only adjust to the lowest limit you’ve specified. It won’t go any lower if you decide that pricing beneath a certain threshold isn’t in your best interest. Learn more about this by reading about intelligent pricing.

What is the benefit of knowing a competitor's price history?

Understanding a competitor's price history through competitor tracking helps you spot trends and patterns over time. This gives you the advantage of anticipating price shifts, planning your pricing strategy with more accuracy, and avoiding reacting hastily to temporary price drops.

Competitor price tracking adds even more value when paired with historical data, helping you identify moments where your competitors may have been either too aggressive or too cautious with their pricing. This allows you to fine-tune your own strategy and stay competitive.

Is there one view for comparing all competitors?

Yes. The dashboard section in PriceShape can give you a full market overview, showing how your prices stack up across all selected competitors. It’s designed to save time and help you act on insights without digging into individual product data.

You have many options for designing these dashboards to show what you would like to see.

Can I choose specific products to be monitored daily?

Yes. You can set specific products or product groups to be monitored daily and let others update less frequently. This lets you focus on high-impact items like top sellers or strategic categories, while keeping lower-priority products, such as dropship items or slow movers, on a lighter schedule.

How is competitor monitoring defined by PriceShape?

At PriceShape, competitor monitoring involves continuously tracking and analyzing your competitors' prices, stock availability, and price changes. Our platform automatically collects public data from competitor websites, providing real-time insights into their pricing strategies. This helps you adjust your own pricing to stay competitive without sacrificing margins.

But it’s more than just data collection. PriceShape gives you actionable insights to make informed decisions. You can easily monitor multiple competitors across various markets, product categories, and brands, keeping you ahead in the ever-evolving retail space.

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