What is competitor price monitoring?
Competitor price monitoring tracks how your competitors price the same or similar products you sell. It’s not just about finding the lowest price; it’s about getting a complete market overview to make better pricing decisions.
With a tool like PriceShape, this monitoring becomes automated, so you don’t have to check your competitors’ websites manually. Instead, you get daily updated data on how your products are priced compared to the competition, across webshops and marketplaces like Amazon.
What value does competitor price monitoring provide?
Pricing data
Choose which competitors you want to see
You always start with the full overview, but it’s easy to narrow your view to focus on what matters most. Whether you want a quick overview of your top five competitors or a detailed view of one brand, the platform gives you the tools to work with the data so you can get everything from a broad market analysis to focused campaign planning.
See your competitors’ stock status
With PriceShape’s competitor monitoring, you can quickly see which competitors have products in stock. This gives you a clearer view of who you’re actually competing with, so your pricing decisions are based on active players in the market.
You can filter out competitors who are out of stock and set pricing rules that automatically ignore them. That way, you avoid lowering prices unnecessarily when there’s no need to compete. It’s a simple but effective way to protect your margins and focus on the data that really matters.
Whether you’re reviewing daily performance or setting up dynamic pricing strategies, stock visibility helps you react faster, stay relevant, and make smarter decisions.
See how much your competitors charge for shipping
Shipping costs can be an important part of the final decisions before customers buy. With PriceShape, you can include competitor shipping prices in your analysis, as long as the information is available on their websites.
This lets you compare product prices and the full cost customers pay, including delivery. By factoring in shipping, you get a clearer view of your actual price position in the market.
You can also use this insight in your pricing rules to stay competitive where it matters most. It helps you avoid underpricing when your total offer is already stronger.
See your competitors’ price position
Knowing how your prices compare makes it easier to make the right calls. In PriceShape, you can see exactly where you’re positioned on each product and how individual competitors are pricing similar items.
You also get a price index that shows how one competitor compares to you and the rest of the market. And with automatic price monitoring, you’ll get alerts when competitors change prices or run campaigns. This allows you to react quickly, protect your margins, and stay one step ahead in a changing market.
Know the full price history
With historical price data, you get insights that help you make better decisions across the business. In PriceShape, you can track how your own prices and your competitors’ have changed over time. It’s useful for benchmarking, seeing the effect of campaigns, and spotting trends.
Many use this when negotiating with suppliers, planning campaigns, or staying compliant with price transparency rules. You can also track how often competitors run discounts and how pricing impacts sales. With automated reports and clear overviews, it becomes a solid part of your long-term pricing strategy.
PriceShape makes it faster to monitor your competitors
Manually keeping track of competitor prices and stock levels takes time and often leads to mistakes. With PriceShape, you can automate it and focus on saving valuable time.
Our platform keeps an eye on your competitors for you. PriceShape tracks prices, stock levels, and price changes, and shows it all in a way that’s easy to use and act on.
So instead of spending hours collecting and sorting data, you get up-to-date insights right when you need them. It’s faster, more reliable, and helps you make better pricing decisions.
Quality competitor pricing data
PriceShape collects and updates competitor pricing data automatically, typically several times per day. Daily updates are standard, but setups with more frequent refreshes are available for dynamic markets.
The reliability of the data depends on the quality of product identifiers such as EAN or GTIN codes in your product feed and those of your competitors. With strong and consistent data, PriceShape can match a large portion of your assortment and deliver a clear overview of the market.
You also have the option to trigger updates manually if needed. Built-in data quality checks help catch issues early. This ensures your pricing strategy is always backed by fresh and accurate data.
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Is it useful data in my campaign pricing strategy?
Campaign pricing helps you avoid giving larger discounts than necessary. The strategy is based on fixed promotions, such as offering 20% off selected products and with PriceShape, you can take this approach further by making your campaigns dynamic.
Instead of applying the same discount to every product, you can build rules that adjust the discount level based on competitors' prices. This allows you to promote campaigns with messaging like "up to 20%" and let the platform ensure each product is priced competitively based on what the market is doing.
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Select the competitors you want to see
PriceShape gives you a clear overview of competitor prices, so you are not distracted by irrelevant data. This makes it easier to stay competitive on the right products and keep your pricing aligned with your goals and margins.