10 min
How to use product lifecycles to set winning pricing strategies
Marketplace data insights
Having the right overview across marketplaces is essential. PriceShape helps you track your resellers' actions, giving you a clear market view and helping you identify potential opportunities for direct-to-consumer sales.
Marketplace data insights
Transparent market overview
You can access data insights from multiple marketplaces, allowing you to manage all your reseller information on our platform. Along with Google Shopping, you can integrate feeds from Idealo, Amazon, Bol, and Pricerunner. This gives you a complete view of your products, their price history, and potential threats to your brand.
Marketplace data insights
Identify your unautorized resellers
Unofficial resellers can hurt your brand, and marketplaces make tracking who might be undercutting prices even harder. PriceShape provides an overview of the unofficial market, helping you identify where these resellers have your products in stock. Our vendor management feature lets you track your A, B, and C resellers and see if they carry Gold, Silver, or Bronze products.
Marketplace data insights
Direct-to-Consumer
D2C, or Direct-to-Consumer, is a growing trend that allows brands to sell directly to customers without relying on resellers. This model gives brands more control over pricing and customer relationships, allowing them to increase profit margins and gain valuable insights into customer preferences.
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Marketplace data insights
Be part of the competition
PriceShape can assist you in starting D2C by providing an overview of market resellers and helping you decide on your pricing strategy. Whether you want to follow the recommended retail price, set a higher price, or compete as a price leader, our data supports your choices. Additionally, PriceShape helps you allocate your marketing budget to competitive products, ensuring you don’t waste money on items where you can't compete.
Amazon
Win the buy button
Winning the buy button on Amazon can be challenging. Several key factors need to align, with pricing being the most important. We help you secure the buy button by focusing on the products where you are competitive and have the best chance of success. This is crucial, as 82% of consumers rely on the buy button when making purchases.
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A complete market overview
Having a complete view of different marketplaces will help you track your resold products, pricing points, and their history while protecting your brand.
The right strategy with marketplace data insights
When selling through various resellers and marketplaces (e.g., Amazon, Bol, Google), maintaining consistent brand positioning can be complex, especially when each platform may price products differently. With PriceShape, wholesalers can monitor how their products are priced across multiple marketplaces, ensuring alignment with brand standards and minimizing pricing discrepancies that could impact market perception.
For example, if one reseller lists your product at a 10% premium over another, PriceShape allows you to track these variations, enabling proactive communication with resellers to support consistent pricing strategies and uphold brand integrity across all sales channels.
Enter new markets
Expanding into new international markets can elevate brand reach and visibility, but it requires strategic insight and preparation. PriceShape equips wholesalers with the data and market insights needed to make informed choices before entering a new country. By analyzing reseller pricing, stock availability, and market trends within the target region, you can gain a clear understanding of the local dynamics and support resellers with tailored strategies suited to that market.
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Quality data you can rely on
At PriceShape, we prioritize the quality and accuracy of our data. Our advanced web scrapers scan the market daily to ensure you’re always up to date with the latest insights on competitor pricing, stock status, and delivery costs.
Our product management software is also designed to find new competitor matches at least once daily, meaning your account will accumulate more valuable matches over time. This ensures that your decisions are always based on up-to-date marketplace data, allowing you to stay ahead of the competition and adjust your pricing strategies accordingly. With PriceShape, you can trust that the data driving your product management is precise and relevant
We help you grow your business
As your business expands, so does PriceShape’s capacity. There are no limits - you can easily scale up to managing pricing strategies across the amount of wished markets with as many products as your assortment holds.
Our platform adapts to your needs, ensuring that no matter the size of your business, PriceShape supports your growth every step. Are you interested to see how PriceShape works?
Then, start your free trial and test with your products.
The onboarding process at Priceshape
At PriceShape, we’re committed to your success. Our onboarding process ensures you get the most value from the platform, with a dedicated customer success manager to guide you every step of the way.
1 - Strategic meeting: We will understand your goals, pricing approach, and key competitors.
2 - Technical meeting: Master the platform, set up strategies, and become a super-user. We guide you through reports, dashboards, filters, and ensure you're confident using the platform.
3 - Best practice meeting: Get answers, tips, and optimize your workflow. This session ensures you maximize your results with personalized strategies and expert insights.
4 - Growth meeting: Revisit goals, assess progress, and plan for continuous growth. We evaluate what’s working, address challenges, and refine strategies for long-term success.
With this process, we aim to build a strong partnership and help your business thrive with PriceShape.
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