1. Data controller and contact information

The data controller of your personal data is: 
PriceShape ApS
Address: Åboulevarden 37, 5. 8000 Aarhus C, Danmark
CVR-no.: 40671870
E-mail: info@priceshape.com
Phone number: +45 71 74 14 24

2. If you visit the website PriceShape.com

The following paragraph describes PriceShape’s processing of personal data about visitors to priceshape.com.

2.1 Cookies

We use cookies on our websites to, among other things, optimize the user experience and the functions of the websites as well as to prevent abuse and downtime. You can read more about the use of cookies in our cookie banner, which appears on the front page when you visit our websites for the first time.

2.2 If you use the contact forms or chat function on the website, contact customer service, or otherwise communicate with us

Types of personal data

When you contact customer service or otherwise communicate with PriceShape. PriceShape collects and processes your personal data. PriceShape collects, processes, and stores the following types of your personal data:

• Your name and e-mail address
• Your Job title
• The company you work for
• The content of your enquiry

We encourage you not to provide sensitive personal data to us unless it is strictly necessary for the processing of your inquiry. In this context, the information should only be sent in a highly encrypted form if you send the information by e-mail.

The objectives of the process
Your personal data will be processed for the following purposes:

Legal basis for processing
PriceShape processes your personal data on the below-mentioned bases. The basis depends on the nature of your inquiry. 

• Legitimate interests: We may process your personal data on the basis of our legitimate interests in handling your inquiry, communicating with you, and developing our products and services (Article 6(1)(f) of the General Data Protection Regulation).
  
  
• Contractual obligations: If your inquiry concerns a (potential) formation of contract, we process your data to implement measures before the formation of contract (Article 6(1)(b) of the General Data Protection Regulation).

Retention period
Enquiries are stored until the purpose of processing has been fulfilled. If you are a customer or an employee of one of our suppliers, commercial (B2B) customers, or other business partners, we refer to the section below.

2.3 When you register as a user on PriceShape

Types of personal data
When you register as a user on the platform, PriceShape processes your personal data. PriceShape may collect, process, and store the following types of your personal data:

• Your name and e-mail address
• Digital footprints

The purposes of the process
Your personal data will be processed for the following purposes.

• Management of user account/profile
• Statistics and analysis

Legal basis for processing
PriceShape processes your personal data on the following bases: 

• Legitimate interests: We process your information based on our legitimate interest in managing the created user accounts, as well as our legitimate interest in conducting statistics and analyses. So, we can improve the user experience (Article 6(1)(f) of the General Data Protection Regulation).    
• Contractual obligations: We process your personal data to fulfil an agreement with you (Article 6(1)(b) of the General Data Protection Regulation).
  
  Retention period
  Your personal data will be stored until the purpose of processing has been fulfilled. However, the data can be stored longer in an anonymized form.

3. If you sign up for our newsletter

Types of personal data
PriceShape collects, processes, and stores your personal data for marketing purposes when you sign up for newsletter(s). PriceShape may collect, process, and store the following types of your personal data:

• Name and e-mail address
• Your consent
• Your interests
• Your click-behaviour in relation to published material

The purposes of the processing
Your personal data may be processed for the following purposes:

• Marketing
• Analysis and statistics

Legal basis for processing
PriceShape processes your personal data on one or more of the following grounds:

• Consent: PriceShape will only use your personal data for direct marketing, including for sending out newsletters, if you have given your prior and explicit consent to this (Article 6(1)(a) of the General Data Protection Regulation).    
• Legitimate interests: The processing of your personal data will, in connection with analysis and statistics, be based on our legitimate interests in being able to improve and develop our service (Article 6(1)(f) of the General Data Protection Regulation).

Retention period
Your personal data will be stored until the purpose of processing has been fulfilled.

You can always withdraw your consent by clicking on the unsubscribe link at the bottom of each email or by contacting us as described below. However, withdrawing your consent does not affect the legality of the processing that preceded the withdrawal.     

We will keep documentation of your consent for two years from the date you withdrew your consent to receiving direct marketing material. We have determined the retention period based on our legitimate interest in being able to demonstrate that we have sent direct marketing in compliance with applicable legislation (Article 6(1)( f) of the General Data Protection Regulation).

4. If you use the PriceShape platform

Types of personal data
When you use the platform, PriceShape collects and processes your personal data. PriceShape collects, processes, and stores the following types of your personal data:

• User behaviour
• IP address
• Browser type, browser settings, browser configuration, and plugins
• Date and time of using the platform
• Information about the device you use to access the platform, including the type of device you are using, operating system, device settings, application ID, unique device identifiers, and crash data
• Location

The purposes of the processing
Your personal data will be processed for the following purposes:

• To make the features of the platform available to you
• Statistics and analysis    

Legal basis for processing
PriceShape processes your personal data on the basis set out below. The basis depends on your use of the app.

• Legitimate interests: We process your personal data based on our legitimate interest in developing and improving our products and services and making the features of the platform available to you (Article 6(1)(f) of the General Data Protection Regulation).   
• Consent: We only process information about your location if you give your prior consent to it through the platform (Article 6(1)(a) of the General Data Protection Regulation). You can always withdraw your consent by contacting us as described below. However, withdrawing your consent does not affect the legality of the processing that preceded the withdrawal. 

Retention period
Your personal data will be stored until the purpose of processing has been fulfilled. However, the information can be stored longer in anonymized form.

5. If you apply for a job

This section sets out the policy for PriceShape processing of personal data in relation to recruitment.

Types of personal data
PriceShape may collect, process, and store the following personal data:

• Personal data which you have disclosed in your job application and CV as well as any attachments
• Personal data you disclose during any job interviews
• Information about you, including information regarding your previous jobs, activities, competencies, performance, as well as your general appearance, which is publicly available on the internet, including on social media
• Results of personality tests etc.
• References from your previous and/or current employers

Purposes of the processing
Your personal data will be processed for the purpose of assessing whether we can offer you a position at PriceShape.

Legal basis
PriceShape will mainly process your personal data based on the following legal bases:

• Request to enter into an employment contract with us: We may process your personal data on the basis of your request to enter into an employment contract with PriceShape (Article 6 (1) (b) of the GDPR).
  
  
• Legitimate interests: We may process your personal data on the basis of our legitimate interests in carrying out further assessments of whether we want to hire you, including on the basis of personality tests and publicly available information on the internet (Article 6 (1) (f) of the GDPR).

Retention period
If you are offered a position with PriceShape, your application and additional relevant personal data obtained during the recruitment procedure will be stored in your employee file.

If you are not offered a position, we will store your application and any additional personal data obtained during the recruitment procedure for a period of 6 months following our rejection, unless you have provided your consent to the storage hereof for a longer period.

6. If you are a supplier, commercial (B2B) customer, collaborator etc.

This section contains the policy for PriceShape's processing of personal data of sole proprietorship owners or contacts of suppliers, commercial customers and other collaborators working with PriceShape.

Collection of personal data
PriceShape may collect, process, and store your personal data in the following cases:

• When your company or the company you work at enters into an agreement with PriceShape
• When collaborating and communicating with PriceShape

Types of personal data
PriceShape may collect, process, and store the following types of personal data about you:

• Name, e-mail address, phone number, and corresponding contact information
• Individual information, e.g., preferred languages
• Organisational information such as the name and address of the company, job title, employment area, primarily place and country of work

We may receive such information directly from you (primarily through e-mails and other correspondence with you) or from a third party such as your employer.    

The purposes of the processing
Your personal data may be processed for the following purposes:

• General planning, fulfilment, and the management of collaborations, including contracts
• Administration such as the processing of payments, rating evaluations, accounting, auditing, as well as providing support
• General communication

Legal basis for processing
PriceShape primarily processes your personal data on one or more of the following grounds:

• Contractual obligations: In certain cases, the processing of your personal data is necessary to fulfil a contract (Article 6(1)(b) of the General Data Protection Regulation).
  
  
• Legitimate interests: We may process your personal data on the basis of our legitimate interests in, for example, managing day-to-day operations in accordance with legitimate and fair business practices, including planning, execution and management of the cooperation or our legitimate interest in, for example, performing  The processing may also be necessary for our legitimate interest in preventing fraud or establishing, defending, or asserting legal claims (Article 6(1)(f) of the General Data Protection Regulation).]
  
  
• Legal obligation: The processing of your personal data will in some cases be necessary for compliance with legal obligations, such as our obligation to prevent illegal activities (Article 6(1)(c) of the General Data Protection Regulation).

Retention period
Your personal data will be stored until the purpose of processing has been fulfilled. However, the information can be stored for a longer period in anonymised form.

7. If you visit our social media profiles

This section contains the policy for PriceShape’s processing of personal data collected through PriceShape’s profiles or social media pages.     

PriceShape has profiles or pages on the following social media platforms:    

• Facebook (Meta Platforms Ireland Ltd.)
  • Facebook’s privacy policy is available here
• YouTube (Google Ireland Ltd.)
  • Google’s privacy policy is available here
• LinkedIn Ireland Unlimited Company
  • LinkedIn’s privacy policy is available here
• Instagram (Meta Platforms Ireland Ltd.)
  • Instagram’s privacy policy is available here

For LinkedIn, Facebook and Instagram, PriceShape together with the social media providers are joint data controllers for the processing of personal data collected in connection with your interactions with the profiles, including the profiles' postings. 

PriceShape and the providers of LinkedIn, Instagram and Facebook have entered into an agreement on the allocation of the data protection tasks. According to these agreements, PriceShape and social media providers are each responsible for the tasks associated with the processing we each undertake. However, it has been agreed between PriceShape and the provider of Facebook and Instagram that the provider is responsible for enabling you to exercise your rights as described in the 'Your rights' section below in relation to the use of Facebook and Instagram, and that it is PriceShape that is responsible for providing you with the information described below. In addition, it is agreed between PriceShape and LinkedIn that LinkedIn is responsible for responding to requests from you regarding the rights described in the 'Your Rights' section below.

PriceShape also uses the provider of YouTube as a data processor in connection with these entities' use of YouTube and in this connection also shares certain information about your interactions, interests, etc. with YouTube. This sharing takes place on the basis of our and Google’s legitimate interest in optimizing marketing and the service, including our videos, on YouTube (Article 6(1)(f) of the General Data Protection Regulation).

Collection of personal data
When you visit or interact with our social media profiles, PriceShape and the social media provider may collect, process, and store the following types of personal data about you:

• Information available on your profile, including your name, gender, civil status, workplace, interests, image, and your city
• Whether you “like” or have applied other reactions to our profile
• Comments you leave on our posts
• That you have visited our profile
• Your IP address

The purposes of the processing
PriceShape processes your personal data for the following purposes:

• Improving our products and services, including our social media profiles and pages
• Statistics and analysis
• To be able to communicate with you if you comment on a post, make a review, or send us a message
• Marketing in general

Social media providers process your personal data for the following purposes:

• Improving their ad system
• To provide PriceShape with statistics that the social media providers produce based on your visit to our profiles and pages
• Advertising and customising the activities on the page. 

Legal basis for processing
The processing of your personal data is based on the following basis: 

• Legitimate interests: PriceShape bases the processing of your personal data on our legitimate interests in being able to communicate with and market us to you on our social media profiles, as well as our legitimate interest in improving our products and services (Article 6(1)(f) of the General Data Protection Regulation). 

Retention period
We keep your enquiries, which are not publicly posted, for up to 3 years. However, the information can be stored for a longer period in an anonymized form.   

We encourage you to delete comments, likes, and other interactions you have left on our profile yourself if you no longer want them shown on our pages. PriceShape does not delete such publicly available interactions.    

Please see the privacy policy of each social media provider for information on how long they store your personal data.

Who do social media providers share your personal data with?
Social media providers may, among other things, share your personal data with the following categories of recipients:

• Other devices in the group of which the social media provider is a part of
• External partners providing analysis- and survey services
• Advertisers
• Other individuals visiting our social media profile or page (to the extent that your information is publicly available)
• Researchers and other academics

You can find more information about who the social media providers share your personal data with, in each provider’s privacy policy. 

The social media providers may transfer their personal data to recipients outside the EU/EEA in accordance with applicable data protection legislation. You can read more in each provider’s privacy policy.

You can read more about who PriceShape shares your personal data with, in the Section Disclosure to other data controllers and hand over to data processors below.

8. Transmission to other controllers and entrustment to data processors

To achieve the above purposes, we may give third parties access to your personal data, which, based on a contractual relationship with PriceShape, provides relevant services, this could be IT suppliers or other suppliers that process personal data for us. Such suppliers will only process personal data in accordance with our instructions according to the signed data processing agreements.

In the context of PriceShape's development, the corporate structure may change, e.g., by the total or partial sale of the company. In the case of a partial transfer of assets containing personal data, the processing basis for the related transfer of personal data is, as a rule, Article 6(1)(f) of the General Data Protection Regulation, since PriceShape has an interest in transferring parts of its assets and making commercial/structural changes.

In addition to what is described above, your personal data is generally not disclosed to a third party without your consent. However, in certain circumstances and under the law, it may be necessary to disclose your personal data to e.g. 

If your personal data are transferred to data processors or data controllers established in countries outside the EU/EEA that do not have an adequate level of protection, such a transfer will only take place once a transfer basis is secured. In addition, the transfer will be based on the EU Commission's standard contracts and/or EU-US Data Privacy Framework. If you have any questions about the basis for transfers to countries outside the EU/EEA, please contact us at info@priceshape.com.

9. Your rights

• You have the right to access the personal data we process about you
• You have the right to object to our collection and further processing of your personal data
• You have the right to rectification and deletion of your personal data, however there are certain statutory exceptions, including the Bookkeeping Act
• You have the right to ask us to restrict the processing of your personal data
• In certain circumstances, you may also request to receive a copy of your personal data and to transmit the personal data you have provided to us to another data controller (data portability)
• You can withdraw any consent you may have given at any time. We will then delete your personal data unless we continue the processing on another basis. You can cancel our newsletter by clicking on the link at the bottom of the newsletter

10. Questions and complaints

If you have any questions about this privacy policy or if you wish to complain about the way we process your personal data, please feel free to contact us:

PriceShape ApS
Address: Åboulevarden 37, 5. 8000 Aarhus C, Danmark
E-mail: info@priceshape.com
Phone number: +45 71 74 14 24

If your complaint is not resolved by us and you want to proceed with the case, you can complain to the Danish Data Protection Agency: 

The Danish Data Protection Agency
Carl Jacobsens Vej 35
2500 Valby, Denmark
Phone number: 33 19 32 00
E-mail: dt@datatilsynet.dk