10 min
How to use product lifecycles to set winning pricing strategies
Key account management
Gain clear insights into your reseller network with detailed reports and easy analytics tailored for key account managers.
Stock status
Be the first to know
We keep you in the loop whenever your resellers drop prices, run out of stock, or list products outside their group. Choose how often you’d like to receive reports with all the key details so you can quickly spot upsell opportunities and prep for reseller meetings.
Vendor management
A-resellers
Benchmarking is essential but tough when collecting data alone. Our vendor management feature simplifies this by giving you an overview of key resellers, so you can benchmark easily. With vendor grouping, you can track top A, B, or C vendors in specific categories and quickly build custom views with a click.
Key account management
Customize your dashboard
We designed our platform to meet your needs as an account manager by offering clear insights into your reseller network. With detailed reports and easy-to-understand analytics, our platform helps you make better decisions and simplifies your daily tasks.
Key account management
Know your history
Historical pricing data gives a clear market view, showing which resellers maintain good sales without undercutting your prices. You can also spot if any C-resellers suddenly stock Gold products, helping you investigate how they acquired them. Plus, the data helps you prepare for major campaigns by revealing upsell opportunities with resellers who had strong sales during the same period last year.
Key account management
Automated data insights
One of your key responsibilities is quickly addressing important performance-related issues. PriceShape can assist you with this by allowing you to set up dynamic product groupings. This feature lets you keep track of price leaders for specific products. You stay updated on market trends and are notified when they reach a selected price point.
Solutions
Dynamic product groupings
Price leaders
Choose the products you want to monitor for price leaders. Set a price threshold, and when a vendor’s price meets or drops below that point, they will be added to this group, ensuring you always have an up-to-date market overview.
Low stock status
Monitor which vendors are running low on stock to help make additional sales. Products will be added to this group when their stock status reaches or falls below a selected threshold.
Stay up-to-date
We want you to have all the necessary information to excel in your role. That's why we send customized reports covering brands, product types, dynamic product tags, labels, bestsellers, specific resellers, or a complete market overview — whichever is relevant to you. These reports are delivered directly to your inbox so you stay up-to-date while enjoying your morning coffee.
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Streamlining daily tasks using PriceShape
PriceShape simplifies key account management by automating many of the time-consuming tasks that typically require manual input. With automated pricing updates, stock monitoring, and competitor analysis, brands can significantly reduce the need for administrative work, improving both speed and accuracy.
By automating these daily tasks, key account managers can shift their focus from repetitive actions to more strategic activities, such as optimizing pricing strategies, analyzing market trends, and strengthening vendor relationships. This improves overall efficiency and saves considerable time, allowing your team to use their expertise better and drive growth more effectively.
Account management with data-driven insights
Data analytics is crucial in helping account management by providing a clearer understanding of vendor behavior, preferences, and price trends. With PriceShape's market insights, key account managers can access up-to-date data highlighting product performance across vendors and markets, helping them make more informed decisions.
These insights allow key account managers to identify which products are performing well, where pricing adjustments are needed, and how to respond to market changes. Using data-driven insights, account managers can tailor their strategies more effectively, meet client needs, and improve overall business performance.
Historical pricing data for stronger vendor negotiations
PriceShape gives brands access to historical pricing data, offering valuable insights to improve vendor negotiations significantly. By analyzing a detailed record of past prices for specific vendors, brands can identify patterns and trends in pricing behavior over time.
With this data, key account managers can better understand each vendor’s pricing strategies, spot opportunities for up sales, and prepare conversations with facts.
Using PriceShape’s historical data, your brand is well-equipped to make informed decisions and strengthen relationships with vendors.
See what your competitors are doing
With PriceShape, key account managers can easily track and monitor competing brands within their specific product groups. The platform provides detailed insights into competitors’ product pricing, stock levels, and performance trends, giving your team a full overview of the competitive landscape.
By focusing on specific product categories, key account managers can pinpoint where your brand stands in comparison to competitors. This allows you to identify opportunities to spot gaps in the market and fine-tune your strategy to stay competitive. PriceShape gives you the data you need to make informed decisions that help you outperform competing brands.
The onboarding process at Priceshape
At PriceShape, we’re committed to your success. Our onboarding process ensures you get the most value from the platform, with a dedicated customer success manager to guide you every step of the way.
1 - Strategic meeting: We will understand your goals, pricing approach, and key competitors.
2 - Technical meeting: Master the platform, set up strategies, and become a super-user. We guide you through reports, dashboards, filters, and ensure you're confident using the platform.
3 - Best practice meeting: Get answers, tips, and optimize your workflow. This session ensures you maximize your results with personalized strategies and expert insights.
4 - Growth meeting: Revisit goals, assess progress, and plan for continuous growth. We evaluate what’s working, address challenges, and refine strategies for long-term success.
With this process, we aim to build a strong partnership and help your business thrive with PriceShape.
Key account management in marketplaces
Managing key accounts on marketplaces like PriceRunner, Amazon, and others demands close attention from brands and wholesalers. With constant fluctuations in pricing, stock levels, and product visibility, it’s crucial to monitor how your vendors and resellers position your products. Using marketplace data from PriceShape, account managers can track vendor activities across various platforms, ensuring adherence to brand guidelines and identifying inconsistencies.
With PriceShape, you can easily monitor how products are priced and stocked across multiple marketplaces, ensuring that resellers comply with established agreements. This visibility helps maintain consistency, strengthen vendor relationships, and optimize your products’ performance across all marketplaces.
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