Intersport is an international organization for sports equipment. They want to give customers the best online and in-store experience to achieve complete product and customer satisfaction. In Denmark, Intersport has 60 stores throughout the country. Their focus is for the customer to find high-quality sports equipment at a good price.
“My working day usually starts with a look at my personal dashboard at PriceShape. With the help of the dynamic tags, I can get a significant overview regarding the relevant information towards price changes from the competitors, as well as which products are our slow movers."
Klavs Steenhof, Head of Digital, Intersport Denmark
PriceShape helps throughout the whole omnichannel
Intersport Denmark now clearly understands which brands are most popular with their customers. With PriceShape, they can see if these trending products are priced competitively, which helps them attract more customers over their competitors. But they’re not just using PriceShape for pricing. It also gives them insights into inventory status, how long products have been in stock, and where their marketing budget is delivering the best results. Klavs says "The digital knowledge is also used to improve the store experience for our customers."
Intersport Denmark delivers a seamless omnichannel experience, offering both in-store and online services. Customers move between different channels depending on what they're shopping for. For example, if someone is looking for running shoes, they’re more likely to visit a physical store, where they can get expert guidance, like a running style analysis. Intersport has experienced that once the customer has found the right pair of running shoes, they might choose to buy their next pair online, now that they know what works for them.
“We offer our customers a true omnichannel experience, and PriceShape supports us both online and in how we arrange our physical stores. By identifying products with high conversion rates and good profit margins, we can decide which items should be placed near the checkout to boost impulse purchases. Additionally, the products that customers tend to add to their online shopping carts can guide us in selecting items that are likely to drive more in-store sales.”
Klavs Steenhof, Head of Digital, Intersport Denmark
PriceShape helped us save 3-4 full-time employees
Intersport Denmark has gained a complete overview of the market by using PriceShape. Their web performance has significantly improved, with an index of 200 YoY since they started using PriceShape. This has likewise resulted in a higher conversion rate and a 20% increase in online traffic.
The higher conversion rate is due to Intersport Denmark's new pricing strategies. Previously, pricing was done manually by checking competitors one by one. Now, PriceShape automatically identifies relevant competitors and their pricing, as well as current market trends. This allows Intersport Denmark to focus on the products its customers are most interested in. With dynamic pricing, these products are adjusted in real-time throughout the day, helping Intersport increase its average basket size.
Klavs highlights how PriceShape is used not only as a pricing tool but also as a tool that has significantly improved internal collaboration. The tool is used by their digital, marketing, and purchasing teams."If we were to have done the same work without PriceShape, we would have had to hire 3-4 full-time employees more than we currently have," Klavs says. "Before, we spent approximately 4 minutes manually changing the price of a single product, so the time savings have been significant."
Collaboration between departments has given Intersport Denmark a much clearer understanding of which products are worth focusing on. It has helped them spot market trends and decide which items the purchasing team should buy. The shared overview also highlights slow-moving products. Having clear data on these slower sellers has allowed them to reduce excess inventory, an important step in their industry, where it's crucial to stay flexible and keep room for new trends and changing demand.
"We have opened our eyes to all the possibilities in which PriceShape can help us. This has also meant great time-saving for our business. With our internal collaboration, we now have weekly planning meetings to lay out the best strategy across our departments."
Klavs Steenhof, Head of Digital, Intersport Denmark
Intelligent & dynamic pricing
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"The customer success team at PriceShape is always ready with a helping hand. This results in a collaboration, where they help us see all the possible ways PriceShape can improve Intersport Denmark as a business. The customer success managers help receive results that lead to significant progress, where PriceShape can be used for the major aspects of our business."
"All of this makes me, without a doubt, recommend PriceShape to other companies. Intersport Denmark has met with other countries to discuss how PriceShape can help improve their business."
Klavs Steenhof, Head of Digital, Intersport Denmark
