Campaign pricing is a time-limited strategy tied to a specific marketing push period. It allows you to adjust prices on selected products, usually as part of a seasonal event, product launch, or promotional period, while keeping the rest of your assortment stable.
Most brands use it to support messages like “20% off selected items,” “Spring campaign, up to 30% off,” or “Back to school offers.” It creates urgency, gives marketing teams a clear message to push, and, when timed right, can help drive traffic.
But campaign pricing isn’t just about cutting prices. Done well, it’s a tool for improving performance, protecting your brand’s perceived value in customers' eyes, and creating more focused promotions.
Campaign pricing and promotional pricing both use temporary price adjustments, but they are not the same.
Campaign pricing is a structured, time-limited strategy tied to a marketing theme, seasonal push, or product launch. It focuses on selected products and supports a broader message while keeping control over margins and brand perception.
Promotional pricing is more tactical. It is designed to create an immediate sales lift, clear the deadstock, or respond quickly to market changes. This includes flash sales, sitewide discounts, and bundle offers.
With PriceShape, you do not have to choose between the two pricing strategies. You can run campaign pricing to support long-term goals and layer in promotional pricing to hit short-term sales targets, all from the same platform. Our pricing intelligence for retailers ensures accurate market data and competitive insights back these strategies.
Running a campaign with one flat discount is easy but rarely efficient. Say you set 20% off across 60 products. Some of those products might not have any competition, meaning you would still have won the sale with a much smaller discount. Other products might be in competitive categories where a 20% drop still won’t place you within the price range that drives clicks and sales.
In both cases, you either lose margin unnecessarily or fail to appear in competitive search results where visibility drives traffic.
This is where many e-commerce businesses lose control of their margins. What starts as a well-intended campaign quickly becomes expensive, especially if it’s making sales across marketplaces or price comparison engines where visibility is linked directly to pricing.
With PriceShape, you can make campaign pricing flexible by using pricing rules. These allow you to set a maximum discount (e.g., 20%) but only apply the full discount when necessary. Based on current market data, the platform automatically uses a smaller reduction, or none, for less competitive products.
This allows you to advertise your campaign as “up to 20% off” while knowing that each product is priced as competitively and profitably as possible.
This strategy turns a flat, one-size-fits-all campaign into a responsive promotion tailored to your market conditions. It’s a smarter way to run seasonal campaigns, clear stock, or increase visibility on selected products without risking your margins.
Brands using dynamic campaign pricing have consistently improved campaign results and marketing efficiency. The approach helps in several key areas:
Lower CPCs: Products priced competitively often achieve better click-through rates, which can reduce cost-per-click on platforms like Google Shopping.
Better ROAS: More competitive pricing attracts traffic that is more likely to convert, improving your return on ad spend.
Higher visibility: Campaigns that balance price and timing tend to appear in more searches and gain more impressions.
Stronger conversion rates: Targeted discounts increase purchase intent without devaluing your full assortment.
It also gives your marketing team more flexibility. You’re not stuck with one strict price list per campaign; you’re working with pricing that updates daily based on actual conditions to hit the price to win, while still staying within the campaign limits you define.
With PriceShape, you can easily track market trends, adjust prices dynamically, and optimize your profits at every stage of your product's journey.
Many brands fall into one of two traps with campaign pricing: Discounting too much across the board, which reduces margin unnecessarily and lowers perceived value.
Not being competitive enough means campaign traffic doesn’t convert, and ad spend is wasted. Dynamic campaign pricing solves both problems when accurate, up-to-date market data supports it. You remain price-relevant in key areas while controlling how far discounts go and getting all the market business insights you need.
You also avoid the long manual processes of changing prices for each product daily. The pricing rules run in the background of our pricing tool and adjust based on what the market does, even during live campaigns.
With PriceShape, you can:
You can also track product performance during the campaign period, identify which products get the most traffic, and adjust your product selection or messaging if needed.
Start a free trial of PriceShape, and we’ll help you set up a dynamic campaign structure based on your assortment, pricing rules, and competitor activity. From there, you can build promotions that attract traffic, convert better, and perform more efficiently.