Vendor grouping
Back to blogs Vendor grouping Learn how benchmarking can be easy and help you in the right direction. PriceShape provides clear insights into your competitive pricing strategies. Jump to section Benchmarking is essential in a company; it helps guide us in the right direction by leveraging pricing intelligence to make informed decisions. However, benchmarking can […]
The benefits of creating an assortment feed
Back to blogs The benefits of creating an assortment feed Learn how to easily use data to identify which products to prioritize in your assortment. Jump to section It has never been more important to stay relevant in a competitive market. Keeping an overview of your competitors, their prices, and the number of vendors currently […]
How the triangle of success improves pricing strategies
Back to blogs How the triangle of success improves pricing strategies The triangle of success connects three data points, helping you to develop a more successful pricing strategy for your products. Jump to section To have the most successful product pricing strategies, you need to consider several things. We wrote a blog post on “Which […]
The power of the second-cheapest pricing strategy
Back to blogs The power of the second-cheapest pricing strategy Learn how being the second cheapest on the market can benefit your business and brand value Jump to section The e-commerce market is highly competitive because consumers easily compare prices and find the lowest-priced seller to buy their product from. This also means that pricing […]
The ultimate guide to dynamic pricing for Black Week sales
Back to blogs The ultimate guide to dynamic pricing for Black Week sales Black Week is just around the corner, and it’s one of the most anticipated shopping events of the year for retailers, marked by incredible discounts and increased consumer spending. Jump to section In our earlier blog post, “Do you have the right […]
Boost email campaigns with pricing data insights
Back to blogs Boost email campaigns with pricing data insights Learn how pricing data can also create value in your automated email marketing. Jump to section What do pricing data and email marketing have to do with each other? In this blog post, we will connect the two things, explaining how pricing data can be […]
The difference between real-time pricing and price discrimination
Back to blogs The difference between real-time pricing and price discrimination What is the difference between the two pricing strategies, and what has dynamic pricing to do with it? Jump to section Price discrimination is a complex pricing strategy that can be used to extract as much value as possible from your customer base while […]
How to align business goals with your pricing strategy
Back to blogs How to align business goals with your pricing strategy It takes a lot of consideration and planning before you can make the perfect pricing strategy that suits your company best. Follow the guidelines to do so. Jump to section Commercial decisions are broadly defined but describe any decision that creates value for […]
How to use cost plus pricing in E-commerce
Back to blogs How to use cost plus pricing in E-commerce Read about why this pricing strategy is important to understand to succeed in the competitive landscape. Jump to section What is cost-plus pricing? Cost-plus pricing is a foundational strategy for determining the optimal selling prices of products in e-commerce. It’s a simple and transparent […]
The role of price points in E-commerce success
Back to blogs The role of price points in E-commerce success The right price Point is found on multiple factors. This blog post will guide you through how to find the right Price Point and maximize your profits. Jump to section The “price point” refers to the retail price at which a product can maintain […]