AI Feature
Stop manual analysis.
Start making decisions.
Penny turns market noise into commercial clarity. Ask questions in the platform and get the insights you need to act. No more spreadsheets. No more guessing.
Decisions structured by value
Most AI tools simply show you more data. Penny structures your decisions. It removes the statistical noise from your assortment and directs your attention to the actions that actually increase revenue.
Spend less time analysing.
Move from market observation to commercial action in seconds.
Identify high-value actions.
Focus on the 20% of your assortment that generates 80% of the impact.
Mitigate commercial risk.
Penny flags threats to your margin and brand position.
How Penny works for your business
Turn hours of analysing into 15 minutes of action
Manual reporting across different teams often results in data that is outdated by the time it reaches management. Penny removes this gap by condensing complex market datasets into clear, actionable summaries in minutes. This ensures your commercial decisions are based on what is happening in the market right now, not on what happened last week.
Spot underperforming products and protect your margins
A high-volume assortment can easily mask products that are actively destroying your margins. Penny is flagging underperforming items that require immediate attention. This allows you to shift your focus from simply moving boxes to optimising the products that actually contribute to your net profit.
Connect sales data with market intelligence
Pricing and stock decisions are often made in silos, leading to overstocking or missed opportunities. By cross-referencing your internal sales data with live competitor movements, Penny provides the context needed to understand why products are – or aren’t – moving. This ensures your restocking and pricing strategies are synced with current market demand.
Benchmark aggressive competitors
Aggressive discounting by a single competitor can trigger a race to the bottom that devalues your entire category. Penny uncovers the patterns behind market price reductions, identifying exactly which vendors are leading the trend. This insight helps you strategically decide whether to match the move or hold your ground to protect brand value.
Commercial problems Penny helps you solve
Protect margins and price positions
Competitor price pressure corrupts profitability. Penny identifies where you are undercut and covers specific opportunities to reclaim margin without losing volume.
Align assortment with market demand
Excessive assortments tie up capital. Penny identifies underperforming SKUs and inventory gaps. It ensures your product mix matches current market reality and consumer demand.
Gain true market intelligence
Understand the “why” behind market shifts. Penny tracks who started a price drop and who followed, giving you the context to lead the market rather than just reacting to it.
Data integrity as your foundation
A strategy is only as good as the data it is built on. Penny acts as your dedicated data quality guard, removing the uncertainty often associated with automated pricing.
Eliminate “broken prices”. Penny automatically flags decimal errors, currency shifts, or unrealistic competitor data.
Unit & pack-size matching. Avoid costly mistakes by identifying if a competitor is selling a different unit size than yours.
Historical depth. Decisions are backed by deep market trends since 2019, allowing you to distinguish between seasonal patterns and strategic shifts.
From data exploration to ready actions
Penny transforms product management from a manual task into a strategic advantage. Instead of spending your week looking for answers, you start your week with a clear plan of action.
This workflow ensures your assortment is aligned with the market, your stock is invested in high-potential products, and your marketing spend is protected by healthy margins. Penny removes the cost of indecision.
FAQ
What is Penny and what can it do?
Penny is PriceShape’s AI pricing analyst that turns complex platform data into clear commercial insights. It analyses the structured data in your account, including product, competitor, and sales data when a sales integration is connected, to answer business questions and generate reports in seconds.
You can ask Penny to review market positioning, identify pricing opportunities, or summarise key trends. With sales data integrated, it highlights top performers, flags underperforming products, and shows where revenue and margin are created or lost.
Penny makes it easier to work with large datasets and focus on decisions that improve commercial performance. Its capabilities continue to evolve as new analytical and strategic features are introduced.
How do I access Penny and activate it in my account?
Penny is built directly into the PriceShape platform but must be activated before it becomes available.
An account administrator must enable Penny in the account settings and approve access. Once activated, users can interact with Penny directly inside the PriceShape interface through the prompt or chat area.
Activation requires user consent. If Penny does not appear in your account or activation fails, ensure that an account administrator has approved access. PriceShape support can help identify the correct administrator if needed.
Which data does Penny use?
Penny uses the data needed to answer your question within PriceShape.
This includes product data, competitor data collected through online scraping, and sales data when a sales integration is connected. Penny focuses on relevant datasets to generate clear, actionable insights.
Penny only generates insights based on this data. Your data is never shared with other PriceShape customers.
How is AI pricing intelligence different from dynamic pricing?
AI pricing intelligence is a form of intelligence software that analyses pricing and competitive intelligence data to support better pricing decisions. It helps businesses understand where and why prices should change by identifying market opportunities, competitive gaps, and optimisation potential.
Dynamic pricing focuses on execution. It automatically updates prices according to predefined rules or pricing strategies. AI pricing intelligence guides the strategy with competitive intelligence and insights, while dynamic pricing handles the price updates.
Which LLM or AI engine is Penny built on?
Penny is powered by Anthropic’s Claude models, accessed through AWS Bedrock on European servers.
The model processes data available within your PriceShape account to generate insights, reports, and answers to business questions.