DYNAMIC PRICING SOFTWARE
Dynamic pricing, driven by years of real market data
You set the pricing rules, based on competitor prices, stock levels and margins. PriceShape adjusts your prices automatically when competitors move, using both live and historic market data.
- Daily pricing data scrapes so dynamic pricing moves with the market
- Intelligent pricing so you can find your bestsellers, slow movers and seasonal products
- Dynamic tags automate your pricing strategies within rules you set
Decide on a strategy
Use dynamic pricing rules to get your strategy up and running. Dynamic pricing applies only to products you choose and within parameters you set.
Set your pricing rules
Set up dynamic pricing rules to bring your strategy to life. Once in place, these rules automate any price changes.
Dynamic pricing at work
PriceShape’s dynamic pricing rules adjust automatically within the strategy chosen by you every time there’s market moves.
E-Commerce Pricing Tool
Always have the best price live
PriceShape gives you the ability to adjust prices across thousands of products in line with competitors, market changes, and your pricing strategy.
Make dynamic pricing your foundation
Dynamic pricing protects your margins and gives you half your week back. Every day, the PriceShape platform scrapes prices, spotting any competitor movements. If they move, you move automatically within your chosen rules.
React to competitor price changes automatically
Many retailers focus solely on being the cheapest, missing out on extra revenue. PriceShape identifies when you are too cheap compared to the market, allowing you to seamlessly raise prices without losing your competitive edge.
Set dynamic pricing rules that work
With the right dynamic pricing software, you can build a strategy around multiple parameters. These include margin floor, competitor position, and stock amount. Your prices will then automatically change based on these rules. You decide the rules. The dynamic pricing software handles the automation.
Pricing automation software without the complexity
PriceShape helps you sort your products and set prices. With dynamic pricing, you set a price floor to protect your margins, and see where you’re too cheap. You might well be selling yourself short on some of your key products. You can raise your price, and still lead the market.
E-commerce Pricing Tool
See your entire market in one platform
What is dynamic pricing?
You set pricing rules, and dynamic pricing determines the price a product should have within those rules. It executes your strategy.
You set a price floor so your prices never go below a certain threshold, protecting your margins. The platform can even boost your margins when it sees that you're selling a product too cheaply.
What is intelligent pricing?
Intelligent pricing takes it one step further. It lets you group your products based on parameters like bestsellers, slow-movers, (not sold in 30 days) or dead stock (not sold in 90 days).
The parameters apply across your entire range, meaning that a product can move between categories, so you can quickly spot when a product stops selling, or begins to pick up.
Dynamic Pricing Software
How retailers use PriceShape for dynamic pricing
Choose a function below to see what dynamic pricing can do for you.
Tired of manually changing SKUs?
It can take up to 4 minutes to change just one SKU. If your product range extends into the thousands, that’s a lot of hours used – even with a large team. That’s time your team could be spending on analysing data and making pricing decisions.
Dynamic pricing does this for you. You set parameters, including a price floor, and the tags do the work for you. It’s pricing automation software in action. They keep you competitive and even boost your prices where you’re charging too little across any and all products you choose to include in the tag.
Prevent margin erosion
Manual price updates take hours and still miss the moment the market shifts. Dynamic pricing software automates campaign pricing and tags products as they change. This is intelligent pricing in action.
If you’re the cheapest, it’s okay to raise your price. You can command more, whilst still being the cheapest or second-cheapest on the market. More margin, same competitiveness.
Know what's sold without hours of research
Market data is all well and good. But it’s historic market data that can enhance your margins. With intelligent pricing, you can see years worth of pricing data for each and every product in your range.
You can see what’s stopped selling well, what’s strong and steady, and what’s seasonal – all in just a few clicks.
No more hopping between tools
PriceShape’s dynamic pricing automates the whole process. Set them up once and price on your terms. You’re still in full control, as PriceShape also gives you a full overview of your entire range and allows you to make adjustments yourself if and when they’re needed.
Normally, it takes data from multiple tools to get a complete understanding of your market landscape. With PriceShape, it’s all in one place.
Want a quick sneak peek at your company's data?
With PriceShape’s market data engine, we provide high-end insights for e-commerce and brands to help strengthen their market position and competitiveness in a competitive world.
Pricing Intelligence Software
Discover new pricing opportunities with Penny
Penny, our AI pricing analyst, gives you that extra layer of insight in moments. Ask a question, and it looks through your product, competitor, and market memory data to give you a clear answer. With Penny, you can:
- See your top-sellers and slow-movers from the very beginning, even before you’ve set up intelligent pricing rules
- Spot opportunities your rules haven't caught yet, from hidden margin to gaps in your range
- Draw on years of market memory data to get an answer in minutes with just a few questions
Dynamic Pricing for E-Commerce
Many different pricing strategies are possible with PriceShape
Retailers with several thousand products in their range typically run multiple strategies at once. You only need one to get started.
Competitive pricing
Competitive pricing is where your prices move based on your competitors’ prices. With PriceShape, you can build rules that react to competitor data that’s updated daily on parameters such as their prices, stock levels, and shipping costs.
Penetration pricing
Penetration pricing is where you launch a product at a low price to quickly gain market share and attract new customers.
With PriceShape, you can apply this strategy by creating pricing rules prioritising competitive positioning from day one. You control your prices, and the platform automatically adjusts them based on the rules you define. As your market share grows, you can update your strategy and adjust pricing to reflect your market position. This gives you a flexible way to enter the market aggressively while protecting your margins and positioning.
Skimming pricing
Skimming pricing is where you introduce a product at a high price to capture early demand and gradually lower it to appeal to more price-sensitive shoppers.
With PriceShape, you can support this approach by setting up pricing rules that reflect your product’s current stage. You define when and how prices should adjust, and the platform automatically updates your prices based on the rules you set.
Value-based pricing
Value-based pricing focuses on setting prices according to the perceived value of your product, rather than solely on costs or competitor prices. This is particularly common with electronics products, such as Apple and Samsung. With PriceShape, you can build out this strategy by defining pricing rules that align with your product’s unique value proposition.
You determine the price points that reflect your brand positioning and customer expectations, and the platform automatically adjusts your prices based on these rules. There’s less manual work for you, and greater peace-of-mind when it comes to your margins.
Psychological pricing
Psychological pricing works by setting a slightly lower than usual price to draw shoppers’ eyes in. For example; pricing a product at €4.97 can feel like a better deal than €4.99. .97 is also more unusual than .99 so attracts more attention.
With PriceShape, you can support this strategy by creating pricing rules that apply specific rounding patterns. You decide how your prices should end, whether it is .97, .95, or another value. The platform automatically adjusts your prices to follow your chosen rules, making it easier to stand out to even more shoppers.
Cost-plus pricing
Cost-plus pricing is a great strategy to get started with. It’s also easy to implement, as you set prices by adding a fixed profit margin to the net cost of your product. This approach is common in dropshipping, where clear cost overheads and predictable margins are key to maintaining profitability.
With pricing automation software, such as PriceShape, you can build this strategy with pricing rules that consider your purchase prices and apply your desired markup automatically. Once your rules are in place, the platform adjusts prices whenever costs change. It’s easier than ever to secure your margins.
Basket-opener pricing
A basket-opener strategy is one where you discount products you know sell well, be that seasonally or overall. It might be that these products generate little profit, but they help drive attention to your store and encourage customers to explore other items. If a shopper opens a basket, and feels like they’re getting a good deal, they’re more likely to complete their purchase.
With PriceShape, you can set pricing rules for selected basket-opener products that prioritise visibility and competitiveness. You choose which items to mark down and by how much, and the platform automatically keeps them aligned with your rules. It’s a great way to increase your traffic and engagement metrics.
Seasonal and discount-based pricing
Instead of dropping prices drastically all at once, seasonal and discount-based pricing applies progressive discounts across multiple periods. This helps you sell gradually while protecting your margins and maintaining pricing consistency.
With PriceShape’s dynamic tags, you can create pricing rules that follow specific patterns, such as running products at full price for two weeks, then applying a 20% discount for the next two weeks, followed by 25% for another two weeks, and then returning to the original price. This is especially effective with white label products as well as seasonal inventory.
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Dynamic pricing FAQs
How does dynamic pricing work?
Dynamic pricing adjusts your prices automatically based on live market data, including competitor prices, stock levels, and delivery costs. Instead of updating prices by hand, you set the rules, and PriceShape keeps your prices in line with the market, protecting your margin and saving your team hours of manual work.
You decide how hands-on you want to be: let price updates run fully automated, review and approve changes first, or receive suggestions and update prices yourself.
How does PriceShape collect competitor pricing data?
We’ve built our own scraper technology, with multiple ways of finding vendors for your products and a thorough process to validate the data, combining AI checks with manual review.
This is paired with a multi-tier approach to accessing sites, using the latest available tools, so your data stays accurate and up to date. You’re welcome to start a free trial and see the data for your own products.
What happens if a competitor's price drops below my price floor?
If a competitor drops their price below the floor you’ve set, your price will only move down to that floor and no further. You stay in control of the lowest point you’re willing to price at, even when the market moves quickly.
Can PriceShape automate pricing for campaigns and promotions?
Yes. Rather than applying one flat discount across a group of products, you can build rules for campaigns such as “up to 20% off” that adjust automatically based on what competitors are doing. This keeps your campaigns competitive without giving away more margin than necessary.
How quickly can I set up dynamic pricing rules?
Once you’ve defined your rules for margin, competitor position, and stock, PriceShape applies them automatically across the products you choose. You set it up once, and the platform handles the repricing from there, freeing your team from constant manual updates.
What makes PriceShape the best dynamic pricing software?
PriceShape runs its own scrapers rather than buying in third-party data, so pricing decisions are based on data we can vouch for. Daily updates, years of market memory data, and recommendations from Penny give you a full picture of your market, while you keep full control over the rules and thresholds your prices follow.
See your market data in a free trial
Get full access to all features during your trial. Compare your products against the market, spot pricing opportunities, and know exactly where you stand.
We support you from day one:
- A dedicated specialist guides you through the full trial period
- Set up the competitors and resellers you want to monitor
- Use Insights to read your market at a glance
- Use Penny to ask questions and get answers from your data