DYNAMIC PRICING SOFTWARE
Increase profit margins with dynamic pricing software
Dynamic pricing software adjusts your prices automatically, based on the strategy you set, every time a competitor moves or runs out of stock. Boost your margins by moving when the market does.
- Move your prices up when a competitor is out of stock
- Identify your bestsellers, slow movers and seasonal products
- Dynamic pricing software adjusts automatically, with full manual override
E-Commerce Pricing Tool
How it works
Automate your price adjustments using PriceShape's data foundation, the MarketMap. It covers more than 1.5 million retailers and 150,000+ brands across 60+ markets.
Dynamic pricing with a built-in foundation
PriceShape is powered by the MarketMap, a vast e-commerce map backing up every price adjustment the platform makes. Every day, more data is scraped and added to the MarketMap.
Act on competitor price changes quickly
Many retailers often miss when a competitor changes a price or runs out of stock. With PriceShape's software, this data is pulled daily and used to adjust your prices based on the rules you set.
Adapt your strategies to fit different products
No two products are the same. Run multiple strategies at once to maximise profits, and group you products by tag to see what’s selling well, what’s not moving, and what moves seasonally.
Set up your strategies
PriceShape lets you set up each of your strategies in minutes. Run multiple strategies at once for different products, e.g. bestsellers, slowmovers.
Draw on the data
PriceShape tracks product movements every day, your pricing strategies are backed up by the data the MarketMap provides.
Let dynamic pricing run
PriceShape’s dynamic pricing rules automatically adjust prices according to the strategy you set every time the market moves.
Dynamic Pricing Software
How retailers use PriceShape for dynamic pricing
Choose a function below to see what dynamic pricing can do for you.
More than just price adjustments
Most dynamic pricing software adjusts prices based off a month or two of data. PriceShape is different. Our proprietary data foundation, the MarketMap, is made up of tens of billions of data points we’ve already tracked. It shows you your wider market, which means all price adjustments are driven by more than just the competitors you know.
Dynamic pricing software for your whole market
Many retailers only adjust prices against an often outdated list of known competitors. Dynamic pricing software, like PriceShape, shows you your wider market with the Marketmap.
Prices driven by data, not guesswork
The MarketMap, PriceShape’s data foundation, contains tens of billions of data points going back to 2022, including your hidden market. Every price strategy set by you is based on data from one of the world’s largest commerce databases.
Reduce the manual work
It can take up to 4 minutes to change just one SKU by hand. Multiply that across your full assortment, and you start to see why it’s simply not scalable.
Dynamic pricing software automates and scales that entire process, so your team can spend more time on strategic work.
Want to see where you're competitive?
With PriceShape’s MarketMap data foundation, we drive dynamic pricing using one of the world’s largest e-commerce datasets.
Get a preview of your data here.
DYNAMIC PRICING Software
Get optimisation insights with our AI analyst
Penny, our AI pricing analyst, gives you that extra layer of insight in minutes. Drag and drop a product, and Penny can tell you its pricing history, stock levels, and competitors that carry that product, not just the ones you know about.
All in just a few clicks. All with data from your market.
PRICE INTELLIGENCE
Dynamic pricing software: The basics
What is dynamic pricing?
Dynamic pricing is a revenue management tactic that lets businesses move prices up and down to win more sales, as well as boost their margins. It’s the most effective way to increase profits per product sold.
How does dynamic pricing software work?
Dynamic pricing software leaves you in charge of the strategy and the setup. It automates the price adjustments based on the rules you set, giving your team more time to concentrate on strategic work. But if needed, there are manual control options in place so you can review price changes before they go live.
How can data improve dynamic pricing?
Dynamic pricing software is only as effective as the data behind it. Most dynamic pricing software only reads current data. PriceShape’s data foundation, The MarketMap, powers every insight, dashboard, price strategy, and price adjustment you see inside the platform. It’s driven by data from your assortment, which is updated daily.
How can it optimise processes?
It takes up to 4 minutes to change one SKU manually – just one. Now times that by several thousand across an entire catalogue, and you start to see how difficult a task it can be. Dynamic pricing software can do that difficult work for you. This is especially useful during peak periods, such as Black Friday and Boxing Day.
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Dynamic pricing FAQs
How does dynamic pricing work?
Dynamic pricing adjusts your prices automatically based on live market data, including competitor prices, stock levels, and delivery costs. Instead of updating prices by hand, you set the rules, and PriceShape keeps your prices in line with the market, protecting your margin and saving your team hours of manual work.
You decide how hands-on you want to be: let price updates run fully automated, review and approve changes first, or receive suggestions and update prices yourself.
How does PriceShape collect competitor pricing data?
We’ve built our own scraper technology, with multiple ways of finding vendors for your products and a thorough process to validate the data, combining AI checks with manual review.
This is paired with a multi-tier approach to accessing sites, using the latest available tools, so your data stays accurate and up to date. You’re welcome to start a free trial and see the data for your own products.
What happens if a competitor's price drops below my price floor?
If a competitor drops their price below the floor you’ve set, your price will only move down to that floor and no further. You stay in control of the lowest point you’re willing to price at, even when the market moves quickly.
Can PriceShape automate pricing for campaigns and promotions?
Yes. Rather than applying one flat discount across a group of products, you can build rules for campaigns such as “up to 20% off” that adjust automatically based on what competitors are doing. This keeps your campaigns competitive without giving away more margin than necessary.
How quickly can I set up dynamic pricing rules?
Once you’ve defined your rules for margin, competitor position, and stock, PriceShape applies them automatically across the products you choose. You set it up once, and the platform handles the repricing from there, freeing your team from constant manual updates.
What makes PriceShape the best dynamic pricing software?
PriceShape runs its own scrapers rather than buying in third-party data, so pricing decisions are based on data we can vouch for. Daily updates, years of market memory data, and recommendations from Penny give you a full picture of your market, while you keep full control over the rules and thresholds your prices follow.
See your market data in a free trial
Get full access to all features during your trial. Compare your products against the market, spot pricing opportunities, and know exactly where you stand.
We support you from day one:
- A dedicated specialist guides you through the full trial period
- Set up the competitors and resellers you want to monitor
- Use Insights to read your market at a glance
- Use Penny to ask questions and get answers from your data