BLACK FRIDAY RESOURCEs
Get ready for Black Friday 2026 with PriceShape
Black Friday is no longer a single day or even a week. It’s now a month-long event. By the time the day rolls around, customers have already decided where they will buy. If your pricing isn’t right while consumers are researching, you won’t make that shortlist.
Stay competitive this Black Friday with PriceShape
- Monitor competitor or reseller prices
- Track market movements on a daily basis
- See stock availability across your assortment, as well as your competitors
- Set up pricing rules to react when the market does so you stay competitive without losing margin.
We’ve pulled all of our Black Friday resources into one place: resources, guides, and tools all designed to prepare you for peak season in 2026.
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Countdown
Time until Black Friday 2026
WHITE PAPERS & WEBINARS
Blog posts
Black Friday Insights
Make data driven decisions
this Black Friday
MARKETPLACE PERFORMANCE
500 -1000% increase in promoted products
The number of discounted products on Amazon between 2024 and 2025 increased 500-1000% depending on market and category.
Germany: Amazon reported earnings of €15 billion, while local retailers Otto.de and Mediamarkt reported €4.4 billion and €2.1 billion
Benelux: Bol reported €3.1 billion in sales in 2025 compared to Amazon's €1 billion across the Dutch and Belgian sites.
UK: The gross number of discounted products increased by more than 500%, from around 150 in 2024 to more than 1000 in 2025.
Google Shopping
Expand product opportunities
Nearly 90% of consumers begin their shopping journey online, making Google the biggest storefront in the world. Google Shopping ads are influenced by two main factors: how much you’re willing to pay (bidding) and how competitive your prices are.
During peak shopping moments like Black Friday, competitive pricing becomes even more important. When your prices are aligned with customer expectations, Google rewards your products with better placement and lower ad costs. Competitive prices increase your chances of appearing in the top results, earning more clicks, and stretching your marketing budget further.
The role of ai
The rise of AI-powered shopping
Many consumers are now spending longer than ever in the consideration phase, and using multiple tools to research their purchases, including AI tools like ChatGPT. In fact, as AI continues to take on a greater role, parameters such as availability, delivery time, returns policies, and trust signals all matter. This is because AI tools create lists of “best fits” for users rather than presenting products by price.
