Black Friday campaign playbook

Black Friday has changed. What used to be a few days is now a month. 

• But what does that mean for your Black Friday campaign strategy?
• Where should you even start your planning?
• And how do you sell to consumers with tighter budgets and more time to research and compare? 

Our Black Friday campaign playbook puts our findings to work with a complete planning framework that keeps market data front and centre. 

What’s in the white paper?

• Preparation timeline with activities you should concentrate on each month in the lead-up to November.
• Step-by-step guidance for campaign planning right through to campaign execution.
• A breakdown of product and price strategies based on PriceShape’s data from Black Friday insights 2026.
• A strategy for competitive pricing that protects your margins.