Competitor price monitoring
Your competitors' prices changed this morning. Do you know what to?
See all of your competitors, not just the ones you know about, with daily competitor price monitoring. It all starts with a free preview. No credit card required, and you get a dashboard built using real market data.
Trusted by world leading retailers and brands
PRICE MONITORING
How can competitor price monitoring help you?
See the whole market
PriceShape shows you the competitors you didn’t know you had. So, you can see who’s actually moving your market, and who’s competing with your SKUs.
Detect changes fast
Competitor price monitoring tells you when a price moves, so you can act accordingly. Automated pricing rules moves your prices for you, putting you in prime position to win the sale. More margin, same volume.
Make decisions based on real data
PriceShape not only scrapes data daily, it also comes with the MarketMap. Going back to 2022, the MarketMap covers tens of billions of data points across 60+ countries. You can use both current and historic data to spot seasonal trends and real price movements alike.
Measure impact with decision data
See which strategies work and which don’t quickly. With competitor price monitoring, daily updates mean you see when a strategy starts boosting sales or margin, and when one isn’t delivering. Learn quickly and scale more.
Retailers and Brands
What competitor price
monitoring can do for you
Prices that only move when the market does
With PriceShape’s intelligent competitor price monitoring, your market is always monitored, even the competitors you don’t know about.
- See your full competitor list - not just the ones you know about
- Intelligent pricing rules that raise prices as well as lower them
- See which competitors are out of stock and take the sale
Competitor price monitoring for your whole market, not just from a preset list
The MarketMap is our proprietary data foundation. It’s made up of tens of billions of data points, and is one of the largest e-commerce data maps in the world. That data map fuels everything you see in PriceShape.
- Years of historic pricing data at your fingertips
- Spot trends per SKU with years of exclusive market data
- See what's a seasonal price shift, and what's a genuine price change
THE MARKETMAP
See your full competitor list with the MarketMap
Every time a new competitor enters your market, or price or stock levels change, you know about it. That’s why the MarketMap powers PriceShape.
SPOT COMPETITOR TRENDS WITH EASE
AI-powered clarity for pricing decisions
Penny, PriceShape’s pricing analyst, gives you deep insights into products you select, and helps you access the MarketMap in minutes. Drag and drop functionality makes it easier than ever to access the data.
MARKET VISIBILITY
Stay ahead of every competitor
and price change
Competitor price monitoring across every market you sell in
Competitor price tracking helps you see where you stand in the market today, not last week. PriceShape’s MarketMap monitors competitor prices, stock, and assortment across channels and countries, so your team works from one shared view.
The platform automates competitor price tracking and updates prices within thresholds you control, so nothing drops below the floor you set.
Competitor pricing analysis, from data to decisions
Competitor price analysis is turns pricing data into stratgeic decisions. It looks at where you’re undercut, where you have room to raise, and which moves are worth matching.
PriceShape matches your products to competitor listings on GTIN. Every data point passes AI validation and a manual check before it reaches your dashboard thanks to the MarketMap.
Choose which competitors to monitor
The MarketMap shows you who else sells your products, including shops you hadn’t counted as competitors. From there, narrow it down to the ones worth watching closely.
Track a handful of direct rivals, a category, or your full market, and see when the market moves. PriceShape gives you complete control over which parts of your market you want to keep an especially close eye on.
Competitor pricing software made simple
Manual price checks do not scale. Using the MarketMap, PriceShape monitors competitors across markets, runs pricing strategies based on your rules and margins, and updates prices automatically while keeping you in control.
Competitor pricing software, like PriceShape, gathers competitor, price, and product data in one place, so your teams know which numbers are correct. Tens of billions of data points are stored in the MarketMap, and it’s ISO 27001 certified.
trust center
Recognised as a leader, trusted
by customers
We are helping over 800 companies reach their full potential.
The reviews speak for themselves: real results from real businesses, backed by the experiences of the customers who use PriceShape every day.
FAQ
What is competitor price monitoring?
How do you monitor competitor prices automatically?
Automated competitor price monitoring works by connecting your product catalogue to a platform that scrapes and matches competitor listings using product identifiers like EAN or GTIN codes. PriceShape collects competitor pricing data daily and more frequently in dynamic markets, so you always have an up-to-date view of where you stand. You can set pricing rules that respond automatically when a competitor crosses your defined threshold (dynamic pricing).
How do I track competitor pricing strategies online?
The most reliable way is with a competitor pricing tool like PriceShape. PriceShape tracks competitor prices, promotions, discounts, and stock availability across multiple markets and currencies. You can monitor which competitors are running campaigns, how often they discount, and whether price changes are sustained or temporary. Historical price data lets you identify patterns over time so you’re not reacting to noise, you’re responding to actual strategy shifts.
What should I look for in competitor pricing software?
The most important factors are data accuracy, match rate, and update frequency. Good competitor pricing software should match products using GTINs or EANs, update at least daily, and be able to handle online marketplaces like Amazon alongside direct webshops. Beyond data, look for pricing rule automation, stock status visibility (so you’re not competing against out-of-stock rivals), and the ability to filter by market, brand, or category. PriceShape covers all of this, with built-in data quality checks and manual trigger options.
Can I monitor competitor prices across multiple markets and currencies?
Yes. PriceShape supports multi-market competitor monitoring, including cross-border tracking with different currencies and competitor sets per market. You can filter by domain extension (e.g. .de, .fr, .com), set market-specific pricing rules, and get a unified overview without managing separate tools per country. This is particularly useful for retailers expanding across Europe or running localised pricing strategies.
How accurate is the competitor pricing data?
PriceShape collects competitor pricing data directly from the source; we go to each competitor’s website ourselves, rather than buying data from third-party aggregators. This means you’re seeing the actual live price a customer would see, not a figure that’s passed through another layer and potentially gone stale.
Our own scrapers are built with multi-tiered access methods and advanced technology to ensure reliability at scale. Every data point goes through AI-assisted validation and manual quality checks before it reaches your dashboard. Match rates are strongest where clean GTIN or EAN data exists in your product feed, but our system can identify competitors even without GTIN matches.
Data updates daily as standard, with more frequent refreshes available for fast-moving markets. You can also trigger a manual update ahead of a campaign or key pricing decision. The result is competitor pricing data you can act on with confidence, not data you have to second-guess.
PriceShape is ISO 27001 certified and takes data protection seriously at every level. You can review our full security and compliance documentation at PriceShape Trustcenter.
See your market data in a free trial
Get full access to all features during your trial. Compare your products against the market, spot pricing opportunities, and know exactly where you stand.
We support you from day one:
- A dedicated specialist guides you through the full trial period
- Set up the competitors and resellers you want to monitor
- Use Insights to read your market at a glance
- Use Penny to ask questions and get answers from your data