On Demand Webinar
How to win Black Friday in 2026
Black Friday is no longer a day or a weekend. In 2026, consumers are researching earlier than ever, comparing pricing across channels, and how you perform often shapes how strong your Q4 sales will be.
In our on-demand webinar, Nikolaj Lauridsen (Senior Customer Success Manager) and Amelia Orr (Marketing Specialist) walk through what’s actually changed in consumer buying behaviour and what that means for retailers heading into peak season.
You’ll come away with practical recommendations you can act on before Black Friday hits.
What’s covered:
→ Data and trends from our latest white paper
→ How to create the feeling of a ‘good deal’ for your customers
→ Strategies for different channels and markets
→ A stock strategy that opens baskets while protecting margins
Content Specialist
Nikolaj Lauridsen
Senior Customer Success Manager
white paper
A webinar based on ‘Black Friday insights 2026’
The 2026 white paper reports on PriceShape’s own data that covers Amazon bestseller lists across four of its sites. Pulling data from October through to December, for both 2024 and 2025, we compared and contrasted the years.
The result? A clearer picture of the trends and consumer behaviours impacting retailers this peak season.
Trusted by world leading retailers and brands
