With Penny, our new AI feature in PriceShape, you can ask questions directly in the platform and get instant, data-driven answers. She analyses your data and delivers clear insights, helping you make well-informed strategic choices.
Penny adapts to your needs. Ask her your questions, and she shifts roles to match your goals.
Your strategic partner. She’s not just a chatbot. Penny is a combination of a BI and pricing consultant.
Penny helps you navigate and understand your data. She combines your knowledge of the business with the vast amount of market information available in PriceShape – including historical data and competitor prices. This lets you confidently make decisions with a context that took hours to get previously.
Your data remains fully protected. It’s never shared or used to train Penny – it always stays yours.
In the future, Penny will move beyond analysis and interact directly with the platform, helping you take data-driven actions automatically

All users get free access to Penny with a set number of questions. Need more power? Upgrade to Penny Premium – contact your Customer Success Manager to learn more.