Aarhus, Denmark – 7 October 2026
Since PriceShape’s founding in 2018, Kasper Strand and Frederik Christiansen, our co-founders, have set out to make pricing better, from automations to daily data updates. They’ve strived for that ever since.
Back in 2022, we changed how we gathered data. Rather than simply collecting data and using it for a single point in time, we decided to collate and store it. It’s now grown to be one of the largest maps of the commerce market in the entire world – and it’s still being added to every single day.
It’s the foundation that’s always been there. Only this year, we decided to give it a name: the MarketMap. We’re proud to introduce you to it.
The MarketMap is the vast proprietary data foundation that PriceShape runs on, comprising tens of billions of data points.
The MarketMap powers PriceShape. Every dashboard, insight, and price point you see stems from it.
It’s a database that is growing every single day, having indexed more than 100 million unique products since 2022. These products have been located across 1.5 million online retailers and 150,000 brands across more than 5,600 categories in 60 different countries.
Every time PriceShape’s scrapers log a new price, position, reseller, or competitor, it’s added to the MarketMap. All of it runs inside the ISO 27001-certified PriceShape platform, supported by our team in Aarhus.
The MarketMap is vast and probably the largest of its kind in the world. That’s why we’ve prioritised easy access for both existing customers and those who are curious to see their data alike.
Our built-in AI pricing analyst helps you deep-dive into any product of your choosing in just minutes. All you have to do is select a product, drag and drop it, and ask Penny a question. It has the ability to dive into the MarketMap in a way that could take one from your team hours.
We are enormously proud of our data, and we are delighted to finally be able to give it the attention it deserves on the market.
In practice, the data from the MarketMap means you’ll know who sells your products, in which countries, and at what price. That means you can price with your full market in view. You catch slow movers early, ensure that you’re competitively positioned and in stock on Google Shopping, and find your hidden market, the competitors you didn’t know existed
The more the market moves, the more the data foundation matters.
Make PriceShape your foundation.
PriceShape ApS
+45 71 74 14 24
press@priceshape.com
