How Original LÖWE connects data to performance

Picture of Amelia Orr
Amelia Orr

Content Specialist

Company Size: 50-200 Employees

Markets: Europe, North and South America, Asia, Australia, and New Zealand

Industry: Cutters and pruners manufacturing

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Original LÖWE is a German manufacturer of professional shears for garden, hunting, and industrial use. They’ve been in business since 1923 with resellers across Europe, North and South America, Asia, Australia, and New Zealand.

With such a wide reach, their team needed to know who was selling their products, at what price, and when that changed.

With PriceShape Head of Sales Kevin Kalitzki, Sales Manager Igor Hahn, and Key Account Manager Lucas Vob were able to:

  • Track a steadier market, with more resellers pricing close to RRP
  • Spot hidden misprices quickly and improve reseller relationships
  • Go into partner conversations with facts both sides can see
  • Prepare for key account meetings with pricing data over time

"In my ten years here, PriceShape is one of the top three tools we've invested in." - Igor Hahn

From scattered checks to a daily overview

Before PriceShape, the team manually checked prices from their most important resellers once a week.

Today, Igor gets a clear overview of the market every morning. He can see where each reseller’s prices sit against RRP, and against each other, so the few outliers stand out straight away.

Price history adds context. The team can see how a reseller’s prices moved over the weekend, not only where they stand on Monday. They then know how to use their time more effectively.

A renewed focus on the partnerships that matter

The team builds lists and reseller groups to stay on top of the accounts they work with most closely. With a saved filter, these resellers open on one screen instead of being scattered across multiple platforms and spreadsheets.

Before key account meetings, field sales can now prepare with pricing data over time to make the most of the conversation.

“It really is just a few clicks.” – Lucas Vob

Strengthening relationships

With the full market in view, the team picks up on misprices and flags them with resellers before other sellers follow. In one case, the reseller found the problem in their page code and fixed it once they saw the data from PriceShape.

A tool worth the investment

Igor has been with Original LÖWE for ten years and has seen plenty of tools come and go. PriceShape ranks near the very top.

“Ten years here, and of all the tools we’ve paid for, PriceShape is top three. It does exactly what we expected it to.”

The best part? He also enjoys using it. “PriceShape is genuinely fun to use. I log in every single day.”


Discover how PriceShape can give your team market visibility to make faster and smarter commercial decisions without the manual work.

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