Turn market data into pricing decisions

Amazon changes prices roughly 2.5 million times per day. Meanwhile, a large retailer manually repricing manages around 50,000 changes per month. Our white paper sets out how that gap impacts your margins, and how intelligent pricing can help close it without having to restructure your product data.

intelligent pricing white paper cover

What's in the whitepaper?

  • Repricing means raising prices too – sitting 10% under the next best offer? A 9% increase keeps you as the price leader and earns you more on every sale. Catalogues can hold dozens of these positions.
  • Slow movers can show up before they turn into dead stock – one retailer we spoke to had a third of their assortment in high stock and low turnover. We calculated a €12 million cut in inventory costs for them using intelligent pricing.
  • Campaigns with a ceiling protect margin – run “up to 30% off” and give each product the discount it needs to win the sale, rather than the same 20% across 60 products.
  • Ad budget should follow price position – Mastertools cut €2000 a day in marketing spend and grew turnover 6% year on year thanks to intelligent pricing.
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