Competitor price monitoring
Get the full market overview
PriceShape tracks price changes, stock levels, and market moves daily, so you always know where you stand before you decide your next move.
Trusted by world leading retailers and brands
Historical pricing data
Market memory in action
Your competitor list updates as your market does, so you catch price moves from smaller players before they affect your sales.
Protect your margins
PriceShape shows you the products where competitors are priced higher than you. You have room to raise your price on those items without losing the sale. More margin, same volume.
Act on data
You can see when a competitor triggers your price threshold, and your pricing rules kick in, thanks to daily data updates and historical pricing data. You can spot issues as soon as they arise.
Bid smarter on Google Shopping
Shift budget toward products priced to convert, pull back where you're less competitive in the market, and let competitor data guide your bidding.
All in one tool
With different currencies, price points and competitors across multiple markets, it can be difficult to keep track of it all. PriceShape automates all of that for you, giving you an overview of your entire market in one tool - all with daily data updates.
Retailers and Brands
What competitor price
monitoring can do for you
Know where your products sit in the market
PriceShape measures your SKUs against competitors every day, so you always know where you stand in the market.
- Know which products are driving volume and which are sitting still
- Pricing rules that keep you competitive without giving up margin
- Spot trends per SKU with years of exclusive price history data
Know your market position
Every day, resellers set their own prices on your products. PriceShape gives you full visibility, so you can spot undercutting and grey market activity before it damages your brand.
- Spot grey market activity before it spreads
- Track all of your resellers across every country you operate in
- Know what your competitors are doing and where the market is heading
Want a quick sneak peek at your company's data?
With PriceShape’s market data engine, we provide high-end insights for e-commerce and brands to help strengthen their market position and competitiveness in a competitive world.
Penny our AI pricing analyst
AI-powered clarity for pricing decisions
Turn market data into clear answers so you can focus on what matters. Ask questions within the platform and get insights that show where to act next.
MARKET VISIBILITY
Stay ahead of every competitor
and price change
Competitor price tracking across every market you sell in
PriceShape monitors competitor prices, stock, and assortment across channels and countries. Your team works from one shared view, updated daily, so decisions are based on what the market looks like now.
Price updates run within thresholds you set. Nothing drops below your floor. You see who undercut you overnight and adjust before it costs you the sale.
Competitor pricing analysis starts with reliable data
Competitor pricing analysis turns market data into clear commercial decisions. PriceShape shows you where competitors undercut you and where you have room to raise prices.
Good analysis starts with reliable data. PriceShape collects prices directly from competitor websites, not third-party feeds, so what you see reflects what is actually in the market. Prices update daily across products, markets, and currencies, so you catch changes before they affect your position.
Choose which competitors to monitor
PriceShape surfaces every competitor selling your products, including ones you did not know existed. From there, you filter down to the competitors worth watching closely, whether that is a handful of direct rivals or a broader view across your market.
Our functionality gives you complete control over which parts of your market you want to keep an especially close eye on.
Competitor pricing software made simple
Manual price checks do not scale. PriceShape monitors competitors across markets, runs pricing strategies based on your rules and margins, and updates prices automatically while keeping you in control.
Competitor pricing software, like PriceShape, gathers competitor, price, and product data in one place, so your teams know which numbers are correct, all secured to ISO standards.
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Recognised as a leader, trusted
by customers
We are helping over 800 companies reach their full potential.
The reviews speak for themselves: real results from real businesses, backed by the experiences of the customers who use PriceShape every day.
FAQ
What is competitor price monitoring?
How do you monitor competitor prices automatically?
Automated competitor price monitoring works by connecting your product catalogue to a platform that scrapes and matches competitor listings using product identifiers like EAN or GTIN codes. PriceShape collects competitor pricing data daily and more frequently in dynamic markets, so you always have an up-to-date view of where you stand. You can set pricing rules that respond automatically when a competitor crosses your defined threshold (dynamic pricing).
How do I track competitor pricing strategies online?
The most reliable way is with a competitor pricing tool like PriceShape. PriceShape tracks competitor prices, promotions, discounts, and stock availability across multiple markets and currencies. You can monitor which competitors are running campaigns, how often they discount, and whether price changes are sustained or temporary. Historical price data lets you identify patterns over time so you’re not reacting to noise, you’re responding to actual strategy shifts.
What should I look for in competitor pricing software?
The most important factors are data accuracy, match rate, and update frequency. Good competitor pricing software should match products using GTINs or EANs, update at least daily, and be able to handle online marketplaces like Amazon alongside direct webshops. Beyond data, look for pricing rule automation, stock status visibility (so you’re not competing against out-of-stock rivals), and the ability to filter by market, brand, or category. PriceShape covers all of this, with built-in data quality checks and manual trigger options.
Can I monitor competitor prices across multiple markets and currencies?
Yes. PriceShape supports multi-market competitor monitoring, including cross-border tracking with different currencies and competitor sets per market. You can filter by domain extension (e.g. .de, .fr, .com), set market-specific pricing rules, and get a unified overview without managing separate tools per country. This is particularly useful for retailers expanding across Europe or running localised pricing strategies.
How accurate is the competitor pricing data?
PriceShape collects competitor pricing data directly from the source; we go to each competitor’s website ourselves, rather than buying data from third-party aggregators. This means you’re seeing the actual live price a customer would see, not a figure that’s passed through another layer and potentially gone stale.
Our own scrapers are built with multi-tiered access methods and advanced technology to ensure reliability at scale. Every data point goes through AI-assisted validation and manual quality checks before it reaches your dashboard. Match rates are strongest where clean GTIN or EAN data exists in your product feed, but our system can identify competitors even without GTIN matches.
Data updates daily as standard, with more frequent refreshes available for fast-moving markets. You can also trigger a manual update ahead of a campaign or key pricing decision. The result is competitor pricing data you can act on with confidence, not data you have to second-guess.
PriceShape is ISO 27001 certified and takes data protection seriously at every level. You can review our full security and compliance documentation at PriceShape Trustcenter.
See your market data in a free trial
Get full access to all features during your trial. Compare your products against the market, spot pricing opportunities, and know exactly where you stand.
We support you from day one:
- A dedicated specialist guides you through the full trial period
- Set up the competitors and resellers you want to monitor
- Use Insights to read your market at a glance
- Use Penny to ask questions and get answers from your data