Product performance analysis & procurement
Know which products are performing
PriceShape combines your sales, stock and competitor data into product performance reports and pricing data you can act on.
- Increase your margins without hurting your sales
- Spot slow moving products before they turn into dead stock
- Win your next negotiation by bringing pricing data to the table
Know what's driving performance
Why do you need product performance?
Every procurement team has dashboards. You can see that product A dropped 20% last month. What you cannot see is whether a competitor undercut your price, whether stock ran out at a critical moment, or whether the category itself shifted.
Without that context, your restocking and buying decisions are based on incomplete information.
start with the right data
Product performance at your fingertips
PriceShape connects your sales performance with market data. Spot dead stock before it ties up more budget, identify your real top performers, and understand which brands have room to grow in your assortment.
Spot slow movers and dead stock early
Flag products that haven't sold in 30 days with dynamic tags and optimise your pricing.
Negotiate with concrete market data
If a supplier says a lower wholesale price isn’t possible, you can show the market data that says it is.
Implement margin opportunities in minutes
When a competitor runs out of stock or raises prices, you can see it and adjust your price strategy accordingly.
Insights with Priceshape
Insights that drive revenue
Whether you’re a brand or a retailer, we have essential insights that show you exactly where the market is at.
Know which brands are worth your shelf space
See how brands perform across markets before you commit. See where demand is, who carries them, and how competitive the category already is. For each brand, you get:
- Number of products in range
- Countries where it's stocked
- Categories it covers
- Top 10 retailers in each market
You can see who dominates distribution and where there is still room to compete. Where a brand is under-represented so your procurement team can move on the opportunities others have not yet found.
See every product in your market, not just the ones you stock
See data on every product, price, and reseller across your subscribed brands and markets. See which items move elsewhere that you don’t carry, how your prices compare, and where demand is before you commit.
- Full brand range coverage, including products you don't stock
- How your price compares to similar products in the market
- Which markets a product already performs in
- Retailer coverage and demand signals
Your subscribed brands are covered in full. Your team will work from a complete view of what exists in the market, not a partial one.
Want a quick sneak peek at your company's data?
With PriceShape’s market data engine, we provide high-end insights for e-commerce and brands to help strengthen their market position and competitiveness in a competitive world.
penny our AI pricing analyst
Back up negotiations with data
Penny can easily help you find the data you need so that you can go into supplier or reseller negotiations with the whole picture behind you. When gathering data, Penny can help you;
- Find products where selected competitors are 10% to 20% cheaper
- See your top 10 bestselling products, and where these sit in the market
- Look at your entire assortment and highlight products that should be phased out or cleared
- Spot grey market activity early before it leads to price erosion
what priceshape can offer
Product performance analysis and procurement
Metrics that show the whole picture
Most product performance metrics just show you what’s selling and where. PriceShape tells you more. It draws on years of historic data to help you see trends and recurring data points that might otherwise have fallen by the wayside.
With the right metrics, you can make more informed choices, and anticipate what’s likely to happen. This is especially helpful at busy times of year, like Black Friday and the run-up to Christmas.
Purchasing decisions backed by data
With our insights, you know exactly who’s selling what – and where. With PriceShape, you can take that further, using data to inform your purchasing choices.
Whether it’s knowing what the competition is selling, how much of it they’ve sold, or for how much, our data can help you find more of the products that people actually buy. With this kind of data, you can make faster, more assured purchasing decisions.
With PriceShape, you can analyze historical data to adjust your strategy according to the season. Our platform helps you track how your individual products perform across the year, identifying which ones remain competitive during key periods. This insight allows you to focus your marketing optimisation on products where you are competitive, avoiding wasted spend on items that may not perform as well.
Track your e-commerce performance metrics in one view
E-commerce performance metrics show you which products earn their place and which erode margin. Often, they sit in separate tools, so you never get the full picture. PriceShape shows price points against competitors, stock availability, and margin in one view that updates daily.
Connect your sales data and Google Analytics to add conversion and revenue on top. From there, you can spot your top performers, catch slow movers before they turn into dead stock, and go into supplier negotiations with the market data to back you up.
Have all your e-commerce performance metrics in one place, ready to act on.
FAQ
What is product performance analysis in e-commerce?
Product performance analysis is the process of measuring how well your products sell, convert, and generate profit across your catalogue. It looks at data like revenue, conversion rate, stock levels, and price position to show you which products are working and which are not.
For ecommerce retailers, this means moving beyond gut feel. You use real data to decide which products to push, which to discount, and which to reprice.
How do you identify slow-moving and top-performing products in your catalogue?
Most ecommerce analytics software tracks traffic, conversions, and revenue. PriceShape goes further by combining your internal sales data with external market data.
That means you can see not just how a product performs in your own store, but how it sits in the market. You get competitor prices, stock levels, delivery costs, and price history alongside your own performance data. This gives you the context to act, not just observe.
What does e-commerce analytics software actually track?
Market analysis often involves working through large amounts of market data to understand pricing, competitors, and trends. With PriceShape, you can use Penny, our AI pricing analyst, to break down the data, highlight pricing trends, and identify where to act. This makes market analysis faster, clearer, and easier to turn into pricing decisions.
Can you integrate Google Analytics and external sales data with PriceShape?
Yes, you can connect Google Analytics directly to PriceShape, or send your own sales data via a custom script or the PriceShape API.
Once integrated, your sales performance data sits alongside competitor pricing data in the same platform. You can filter by revenue, identify slow movers, see products where you have low stock and high demand, and build pricing strategies based on actual performance rather than estimates.
At the same time, you are not limited to a fixed list of competitors. You can see how prices move across your full market, including smaller or emerging players that often drive price changes but are missed in traditional setups.
What should be included in a product performance report?
A good product performance report gives you enough context to make a decision. That typically includes:
- Sales volume and revenue per product
- Current price position vs. competitors
- Stock status and days of supply
- Conversion rate and traffic
- Price history and any recent market changes
In PriceShape, you can build custom reports that pull exactly the data your team needs, and schedule them to run automatically.
What are e-commerce product performance analytics, and how does they differ from general web analytics?
Web analytics tools like Google Analytics tell you how people behave on your site. Ecommerce product performance analytics tells you how your products perform in the market.
The difference matters. A product can have strong traffic and still underperform because it is priced too high compared to competitors, or because a competitor has gone out of stock and you have not adjusted. General analytics will not show you that. Ecommerce product performance analytics will.
PriceShape combines both: your own performance data and live market data in one place.
See your market data in a free trial
Get full access to all features during your trial. Compare your products against the market, spot pricing opportunities, and know exactly where you stand.
We support you from day one:
- A dedicated specialist guides you through the full trial period
- Set up the competitors and resellers you want to monitor
- Use Insights to read your market at a glance
- Use Penny to ask questions and get answers from your data