Black Friday strategy: pricing, margin and stock planning
Back to blogs A Black Friday strategy that protects your margin Black Friday is the biggest shopping event for retailers, and this article will guide you through six steps to create a Black Friday strategy that drives sales and protects your margins. Jump to section Are you feeling prepared for the upcoming Black Friday? You […]
Black Friday starts earlier than ever – So does consumer research
Back to blogs Black Friday starts earlier than ever – So does consumer research Black Friday is no longer a single-day event, and it isn’t even a single-week event. Retailers that align promotions with how consumers actually research and buy products are more likely to win Black Friday. Jump to section For years, retailers have […]
9 Real dynamic pricing examples in e-commerce
Back to blogs 9 Dynamic Pricing Examples for E-commerce (With Real Use Cases) Here are 9 real-world dynamic pricing use cases from e-commerce, focused on competitiveness, margin protection, and control. Jump to section Dynamic pricing in e-commerce is a rule-based approach to adjusting product prices automatically based on competitor prices, stock availability, and margin requirements […]
Why Amazon’s pricing strategy is now driven by smaller competitors
Back to blogs Why Amazon’s pricing strategy is now driven by smaller competitors Amazon’s pricing strategy has undergone a quiet but significant AI-led shift. The Amazon scraper now looks at smaller retailers too, and that is making everyone rethink their entire pricing strategy. Jump to section Amazon is a high intent marketplace. When shoppers log […]
Use campaign pricing to protect margins and improve performance
Back to blogs Campaign pricing strategy: protect margins and improve performance You don’t need to discount everything to run an effective promotion. Campaign pricing helps you stay competitive, attract traffic, and avoid giving away more than necessary. Jump to section What is campaign pricing? Campaign pricing is a time-limited strategy tied to a specific marketing […]
3 common pricing strategies
Back to blogs 3 common pricing strategies Learn about the three most common pricing strategies for e-Commerce: Cost-Based Pricing, Value-Based Pricing and Competition-Based Pricing. Jump to section Pricing is an essential aspect of running an E-commerce store, as it can impact the profitability of your business and your ability to attract and retain customers. There […]
What is Net Price? (And How to Use It in E-commerce)
Back to blogs What is Net Price? (And How to Use It in E-commerce) Net pricing is a strategy that might help you maximize your profitability and offer values to your customers. Read how in this blog post. Jump to section In the dynamic world of E-commerce, staying competitive and profitable requires a clear understanding […]
How to solve sales channel conflict
Back to blogs How to solve sales channel conflict When sales channel conflict occurs it can hit your margins before you even realise it. Here, we look at how you can tackle it. Jump to section How to stop your sales channels from competing on price You’ve done the work. You’ve built out your sales […]
Upgrade your pricing setup with sales data
Back to blogs Upgrade your pricing setup with sales data Sales data integration turns your pricing setup into a system that understands demand, supports automation, and improves profitability. Jump to section When handling pricing, you balance competition, margins, and product performance daily. Those tasks become far simpler when you bring your sales data into PriceShape. […]
The hidden cost for brands: Why reseller discounts hurt your D2C margins and ad spend
Back to blogs The hidden cost for brands: Why reseller discounts hurt your D2C margins and ad spend Jump to section Running a brand with both a Direct-to-Consumer (D2C) channel and a network of resellers can be tricky. You want your partners to push volume, but you need your own store to maintain a healthy […]