Market intelligence
built on years of data
Most tools start tracking once you connect. We've already tracked 1.3M+ webshops, so you're ahead from day one.
- See where your market has been, not just where it is today
- Anticipate competitor moves before they impact your margin
- Make pricing decisions backed by years of real market data
PriceShape the platform
See your entire market
in one platform
Understand your market through data
Millions of SKUs
Years of data
All marketplaces
See price changes across every marketplace. Know what's selling, where, and when, before it affects your position.
Act on opportunities before competitors do
Google Shopping
Dynamic pricing
Budget allocation
Turn market signals into action. Guide ad spend, allocate budget where you can win, and react faster than anyone else.
Work dynamically not manually
Intelligent rules
Full market overview
Reactive prices
Set rules that react to the market automatically. Scale strategies across thousands of products without manual work.
See exactly what price moves are happening across your market and make informed commercial decisions.
See your data for freeMarket Memory Data
What is market memory data?
Since 2019, PriceShape has tracked market prices, product assortments, brand strategies and market moves, building a deep well of historical market intelligence. That history is now yours to use.
Market memory data gives you the ability to understand not just where the market stands today, but how it got there. Patterns, trends, and competitive movements have become usable data that support stronger business decisions.
Gather data in one place
See years of pricing, competitor, and product data collected, structured, and ready to explore.
Understand market trends
Understand what’s happening in your market, why, and what comes next with your data.
Make data driven decisions
Create pricing strategies, allocate Google Shopping spend effectively and stay competitive.
Understand market trends
AI-powered clarity for pricing decisions
Penny is PriceShape’s AI Pricing Analyst. Turn market data into clear answers so you can focus on what matters. Ask questions within the platform and get insights that show where to act next.
Want a quick sneak peek at your company's data?
With PriceShape’s market data engine, we provide high-end insights for e-commerce and brands to help strengthen their market position and competitiveness in a competitive world.
Market memory data
Market memory in action
You're also not locked into a fixed competitor list, including smaller players that often drive price changes. You get full visibility across your markets.
A clear view of your market
With daily price monitoring, dynamic tagging and product tracking, you gain a clear competitive picture. It’s ideal for teams that need a structured view of the market.
Patterns worth seeing
With market memory data, you can identify and dive deeper into your data. See yearly trends and patterns with the help of our AI pricing analyst, Penny.
Strategies that scale with you
With real-time dynamic pricing, SKU tagging, and market-wide data, you can scale your operations efficiently without sacrificing your margins.
MAKE data driven decisions
Data that can support
all areas of your business
Brand insights
Know which brands are shaping your market
Brand Insights is a feature in PriceShape that gives you a clearer view of brands in the market.
Your team can now look into:
- How many products a brand has
- Which countries the brand is sold in
- Who the top 10 retailers are in each market
- Which categories the brand works within
Before investing in a new brand, you can assess demand and market competitiveness
Product Insights
Expand product opportunities
While most pricing and assortment tools only focus on your catalogue, Product Insights provides data on every product, price, and retailer for your subscribed brands and markets.
With product insights, you can:
- Identify product gaps
- Expand your assortment or product range
- Benchmark pricing against comparable products.
Price strategies
Intelligent pricing that adapts to your business
Based on market data updated daily, dynamic pricing adjusts your prices in real time while you stay in control of the price strategy
With dynamic pricing you can:
- Automatically match or outprice competitors
- Clear slow movers with dead stock price strategies
- Prevent price drops below your set price floor
trusted Market leader
Recognised as a leader, trusted
by customers
We are helping over 800 companies reach their full potential.
The reviews speak for themselves: real results from real businesses, backed by the experiences of the customers who use PriceShape every day.
FAQ
What is market intelligence in e-commerce?
Market intelligence in e-commerce is the use of market data to understand pricing, competitors, and demand. It combines real-time and historical pricing data to reveal pricing trends and support better commercial decisions.
How does market intelligence improve pricing decisions?
By combining real-time data with historical pricing data, market intelligence turns raw data into pricing intelligence. This makes it easier to understand pricing trends, analyse competitors, and set prices that reflect actual market conditions.
What is market memory data?
Market memory data is the accumulated record of market behaviour over time. It includes historical pricing data, competitor movements, and pricing trends that help you understand how your market evolves and identify long-term patterns.
How do you approach market analysis in e-commerce?
Market analysis often involves working through large amounts of market data to understand pricing, competitors, and trends. With PriceShape, you can use Penny, our AI pricing analyst, to break down the data, highlight pricing trends, and identify where to act. This makes market analysis faster, clearer, and easier to turn into pricing decisions.
How is PriceShape’s market data different from other pricing tools?
Most pricing tools depend on your product feed and only start building data after setup. We work differently. We already collect market data from billions of offers across millions of products and retailers, so in many cases, your products and competitors are already tracked. This gives you immediate access to historical pricing data and pricing trends from day one, instead of waiting months to build insights.
At the same time, you are not limited to a fixed list of competitors. You can see how prices move across your full market, including smaller or emerging players that often drive price changes but are missed in traditional setups.
How does PriceShape collect product and market data?
We continuously collect market data by scanning websites’ product pages directly across millions of webshops, marketplaces, and comparison sites.
Our data is validated through a combination of automated checks and manual review to ensure accuracy. Because we already collect this data, your products and competitors are often already tracked, giving you access to market data and historical pricing insights from day one.
Your company may already be in our database. Here’s a sneak peek at what your account would look like on our platform.