Monitor your competition

See your competitors’ prices, stock status, pricing history, and much more in your personalized and intuitively-designed dashboard.

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Why is Price Monitoring Important?

Until now, price monitoring has mainly been a manual process, where the only way to monitor prices is by frequently visiting the competitors’ stores or webshops. With PriceShape, you’ll be able to decide which competitors you want to monitor. You get access to all of the collected and valuable competitor data in your personal PriceShape account. Here you can configure what you’d like to handle manually and what you’d like to be automated.

Competitive Price Monitoring

You can use competitive price monitoring software, like PriceShape, to get access to specific knowledge and insights of your competitors’ price-points, paired with the ability to monitor price positions across as many products as you like.


Our software is market leading when it comes to pricing intelligence and insights, and we serve a variety of brands, and retail and e-commerce businesses of all sizes. Our aim when building the software is to deliver a seamless experience – with enough features to impress even the toughest e-commerce experts.

The UI of our platform is unique, and loved by our customers and users alike. Our dashboard can be configured and personalized to show you just the data YOU need and we promise to give you all you need to take your brand or e-commerce business to the next level.

Get started with your own test account today, and let us show you what you are missing out on.

Price positions &
pricing history

In the dashboard, you’ll have a complete overview of all of your competitors’ prices. This will give you a very solid and data-driven foundation to work from when pricing your own products.

You’ll also be able to see your competitors’ pricing changes from a historical perspective, which will give you a clear overview of their pricing strategies, and provide you with another tool for profitable decision-making.

Competitors’ Stock Status

PriceShape’s software provides you with the opportunity to monitor your competitors’ stock status. This is especially useful in a price elastic market, where price competition is at its highest. Knowing whether your competitors have a certain item in stock or not, enables you to design a successful and effective pricing strategy for your brand or e-commerce business.

Your personalized
dashboard

You can configure and personalize the information presented in your dashboard so it meets the needs of the specific user or department that you belong to.

This will enable users to utilize PriceShape across your entire organization, as a data source, with relevant features for both sales, marketing, and your finance department.

The dashboard is the first thing you’ll see when opening PriceShape, and is made of widgets that can be placed exactly according to your individual needs.

Get notified about your competitors’ price change

When your competitors are changing their prices in the market, you’ll automatically be notified through a status report delivered directly to your email inbox. This ensures that you stay up to date with price changes and are able to strengthen your competitive situation and increase your profit.

This is how it works?

First and foremost, you need to create a variety of pricing strategies across your products, brands, or categories. PriceShape then automatically optimizes your prices based on your pricing rules.

Create PriceShape Account

Upload Product Feed

Upload a CVS file with your products.

Identify Competitors

PriceShape matches your products with other retailers.

Data Collection

Full overview of information of your competitors’ products.

Dashboard Setup

You personalize the analyzed data on your dashboard.

Read about the opinions of our customers

“Price is one of many factors that determine whether customers shop online with us at Salling Group. We want to have an overview of market prices so we can make sure we are competitive. PriceShape helps us to create that overview and match the prices correctly against our many products. Data quality and speed are fundamental for us to get a real picture of our competitive position. We are therefore pleased with our good collaboration with PriceShape.”

Claus Hovge Andersen

Head of Digital, Salling Group

“Since we started using PriceShape, we have doubled our ROAS and increased our revenue on Google Shopping by over 200%.”

Charlotte Frandsen

Owner, By DahlLiving

“PriceShape enables us to obtain data on product prices and therefore save huge amounts of time. The price data is valuable when we need an overview of the price situation in the market and can also be used retrospectively to assess sales performance. The system works quickly and flawlessly and is a pleasure to use. I’m a big fan of PriceShape.”

Frederik Nielsen

Founder of avXperten

“At Ønskebørn, we always try to give customers the right product at the right price – PriceShape helps us keep our prices competitive without us having to monitor the market ourselves.”

Nicki Daniel Jensen

Webshop and Marketing Coordinator, Ønskebørn A/S

“At A.O. Johansen, we find that the price of our products is an essential factor in maximizing our sales through our B2C webshop. That’s why we use PriceShape’s software to automatically adjust our product prices, which also saves us a lot of time on manual work. We have been working with PriceShape since July 2019, and during this period we have seen a significant increase in revenue from our B2C webshop.”

Sebastian Vikkelsøe-Engelbrecht

Digital Sales Manager, A.O Johansen A/S

“We have expended a lot of energy over many years gathering competitors’ prices in the industry. Most of the time, it has been hard to get data of a usable quality to base decisions on. That is why we engaged with PriceShape, as we found their tool to be very time-saving and efficient. Since then, the quality of our data has improved significantly, and it can now be used as a basis for decision-making. PriceShape ensures that we have a quality-assured overview of the price situation in the marketplace.”

Jesper Dietz

Head of Pricing & Development, STARK

Read about the opinions of our customers

The Value of Competitive Price Monitoring

By having access to a price comparison platform, like PriceShape, you’ll be able to analyze valuable data related to your competitive situation in the market.

Dynamic Pricing Features

The insights gained from our competitive pricing system, allows you to have a full overview of your competitors’ price position in the market, at any time. Armed with this knowledge you’re able to set up dynamic pricing rules that take your competitors’ product prices into account when choosing the right pricing for your own products. This will allow you to change the prices of your products based on the specific competitors of your choice, or just find all of them automatically. It’s all up to you.

Learn More

Competitive Intelligence

The features gained from our competitive pricing system, allows you to have the full insights into your competitors price positions in the market, at any time. Armed with this knowledge you are able to set up dynamic pricing rules, that takes your competitors product prices into account, when choosing your product prices. This features even allows you to only change product prices based on the specific competitors of your choice, or just find all of them automatically. That’s up to you.

Learn More

Google Shopping Optimization

The features gained from our competitive pricing system, allows you to have the full insights into your competitors price positions in the market, at any time. Armed with this knowledge you are able to set up dynamic pricing rules, that takes your competitors product prices into account, when choosing your product prices. This features even allows you to only change product prices based on the specific competitors of your choice, or just find all of them automatically. That’s up to you.

Learn More

FAQ’s

How many competitors can I monitor?

There’s no limit to how many competitors you can monitor. We map the number of competitors that you see fit, and monitor their prices every day. Competitors’ prices are found automatically and updated when changes occur or new ones are found.

How are my competitors selected?

We automatically find the competitors in the markets that you’ve defined. From there, you can choose whether or not to match up with their prices, and if you want to exclude some of the competition, you’re free to do that. There’s no limit to the number of competitors that you can monitor with our price intelligence software.

Which kind of data will I have access to with PriceShape?

You’ll have access to a wide variety of data-points. The most common one is your competitors’ price-points and their stock status. Pair that with the number of price-changes your competitors make, and you will truly discover one of the many extensive values of this tool. Speaking of value, your dedicated Customer Success Manager will always make sure that you are utilizing PriceShape to its maximum according to your business needs.

How often will I receive new data from PriceShape?

It’s all up to you. You can get your competitors’ price-points daily, or hourly, it’s your choice. Tell us what you want to do, or choose it easily within our software.