Over the years, buyer 2.0 has been born. The terminology is reflected because of the shift in global internet usage. The change from buyer 1.0 to buyer 2.0 is how consumers interact online. It has never been easier to get the conversation to flow; this is in all directions, meaning that the conversation is no longer one-sided from the business to consumers because now the consumers can communicate back with positive or negative feedback.
Buyer 2.0 is the modern internet user looking to purchase online. Buyer 2.0 does their research before buying, which keeps a sales pitch from making up their mind. So how do they decide what to buy and where to purchase it?
The customer journey through Google
Firstly the consumer discovers a product; when it has been found, the consumer will start their research. The research is on the consumers' terms, seamlessly shifting between search and video to collect the most information. People watch videos to see a product before buying it, to learn all its features, and collect authentic reviews. Google research shows:
When your consumers search for a product, they are often met by Google Shopping as the first thing. These are products advertised by sellers who have chosen to feature their products on Google Shopping. The consumers have a personalized listing on Google based on information regarding age, inferred location, activity saved on their Google Accounts, Google search history, and shopping preferences. This shows the consumers a ranking of products based on the above parameters.
How do you win Buyer 2.0?
First, you'll need to ensure that your products can be found on Google Shopping since it has become one of the most effective platforms to make your store visible online, bringing more traffic and conversions. This is because Google Shopping applies Google’s search technology to help the customer to find and research products from online stores across the web and then lead them directly to your products. When you, as e-commerce, want to display your products on Google Shopping, will you enter a bidding with your competitors and buy the wished position.
Search Engine Land has found that more than the money paid for the position determines whether your products are placed well. The product price has a significant impact on your Google Shopping Performance.
Set the right price with PriceShape.
We help our customers get dynamic prices. This means they’re automated and correlate after your selected price strategies and pricing rules. Providing an overview of your competitors' prices lets you follow the market and demand, always being competitive and having the right prices.
Moreover, with the available data from our platform, you can also find your best-performing products, making it easier for you to allocate your marketing budget on Google Shopping toward the right products.
This could be the way you win the buyer 2.0. Check out all how PriceShape can help your business improve.
