About PriceShape

We have developed Scandinavia’s leading price monitoring software that collects data from thousands of webshops. With PriceShape you will save time and reduce manual work by taking control over your prices – a savvy act that will increase your turnover. We aim to help you expand your business by giving you competitive prices that automatically adapt according to your competitors’ data so you hit what is most profitable to you at all times.

The power of PriceShape

PriceShape applies a price comparison software that obtains fresh data directly from the market. These data can form the basis for a subsequently strategic transformation into new prices. With this kind of access to data about prices from all kinds of webshops, we ensure you an advantage over your competitors. All prices are adjusted automatically, and you are always free to choose which competitors you wish to match!

The consumers pursue the best price

Services like Google Shopping, Facebook, and PriceRunner have made the prices more transparent to the consumers. The price is often decisive on whether the customers decide to make a purchase on your e-commerce or on one of your competitors’. With millions of products and a variety of e-commerce, it’s impossible to manually monitor the prices of your competitors.

Reduce manual work with our intuitive dashboard

Our user-friendly dashboard gives you a complete overview of the prices of your competitors. With a lot of different filtering options, you will be able to make decisions about your prices. We upload your products to Priceshape and frequently check up on your competitors’ prices with our software. After this step, it’s possible to set up dynamic prices and rules according to your very own pricing strategies – and with that also follows the opportunity to make your marketing more effective than before.

Professional advice just for you

PriceShape doesn’t only allow you to create a personalized dashboard with your preferred metrics in the pricing universe. We appreciate a close collaboration with giving you exactly the type of advice you need to get started with the software. As a new customer, you’ll get a Client Manager available regularly, ensuring you a good start with using our dashboard while being available throughout the time you use PriceShape. With our innovative software solution and competent advice, PriceShape ensures you that your webshop is always one step ahead of your competitors.

Dynamic Prices are for retailers of the future

We believe that competitive pricing is what makes efficient e-commerce. No matter if you own a one-man company or if you’re a part of a bigger group the consumers quickly see if you’re pricing yourself wrongly. PriceShape is made to give all our customers the best conditions for optimizing their businesses.

  • Complete Competitor Overview

    Choose which competitors to price match.

  • Price Strategies

    Establish strategies for specific product types with the help of PriceShape.

  • Dynamic Pricing

    We believe that competitive pricing is achievable with the use of dynamic pricing strategies that you can set up with different tags.

  • Personalized Dashboard

    Organize your dashboard yourself and decide which metrics you want to be visible to you.

  • Notification Center

    Be updated on the changes in your competitors’ pricing with relevant reports directly from PriceShape.

  • Streamlined Marketing

    Invest your marketing budget where you are competitive and achieve higher returns.


Where do we work from?

Our office is located in the new attractive district
Risskov Brynet in Aarhus, Denmark.

PriceShape A/S

Møllehatten 21, 2. sal
8240 Risskov, Denmark

Read about the opinions of our customers

“Price is one of many factors that determine whether customers shop online with us at Salling Group. We want to have an overview of market prices so we can make sure we are competitive. PriceShape helps us to create that overview and match the prices correctly against our many products. Data quality and speed are fundamental for us to get a real picture of our competitive position. We are therefore pleased with our good collaboration with PriceShape.”

Claus Hovge Andersen

Claus Hovge Andersen, Head of Digital, Salling Group

“Since we started using PriceShape, we have doubled our ROAS and increased our revenue on Google Shopping by over 200%.”

Charlotte Frandsen

Charlotte Frandsen, Owner, By DahlLiving

“We always strive to be competitive at BabySam, so PriceShape has become an indispensable tool with regard to our pricing and especially our marketing.”

Dennis Sertkan

Dennis Sertkan, E-Commerce Manager, BabySam

“PriceShape enables us to obtain data on product prices and therefore save huge amounts of time. The price data is valuable when we need an overview of the price situation in the market and can also be used retrospectively to assess sales performance. The system works quickly and flawlessly and is a pleasure to use. I’m a big fan of PriceShape.”

Frederik Nielsen

Frederik Nielsen, Founder of avXperten

“At Ønskebørn, we always try to give customers the right product at the right price – PriceShape helps us keep our prices competitive without us having to monitor the market ourselves.”

Nicki Daniel Jensen

Nicki Daniel Jensen, Webshop and Marketing Coordinator, Ønskebørn A/S

“At A.O. Johansen, we find that the price of our products is an essential factor in maximizing our sales through our B2C webshop. That’s why we use PriceShape’s software to automatically adjust our product prices, which also saves us a lot of time on manual work. We have been working with PriceShape since July 2019, and during this period we have seen a significant increase in revenue from our B2C webshop.”

Sebastian Vikkelsøe-Engelbrecht

Sebastian Vikkelsøe-Engelbrecht, Digital Sales Manager, A.O Johansen A/S

“We have expended a lot of energy over many years gathering competitors’ prices in the industry. Most of the time, it has been hard to get data of a usable quality to base decisions on. That is why we engaged with PriceShape, as we found their tool to be very time-saving and efficient. Since then, the quality of our data has improved significantly, and it can now be used as a basis for decision-making. PriceShape ensures that we have a quality-assured overview of the price situation in the marketplace.”

Jesper Dietz

Jesper Dietz, Head of Pricing & Development, STARK

Read about the opinions of our customers

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Get competitive through accurate competitive data and dynamic pricing.