About PriceShape

Priceshape is a leading price monitoring software that collects data from millions of e-commerce stores, Amazon as well as price comparison websites like e.g. PriceRunner etc. With PriceShape, you will save time on manual work by taking control over your prices and increase your revenue. We aim to help you grow your business by giving you competitive prices that automatically change based on your own defined pricing rules and strategies.

One platform to optimize your prices

PriceShape is everything you need to optimize your prices, whether you are a brand or e-commerce business. You get one unified software tool to monitor your competitors, create pricing strategies, automate your pricing and much more. With our tool, your work with prices will be as efficient and straightforward as ever before and you will have the best conditions to win over your competitors.

Benefits for your e-Commerce or Brand

Competitive price monitoring and dynamic pricing is what makes your brand or e-commerce business efficient. No matter if you are a one-man company or if you are a large enterprise, consumers quickly discover if you are pricing yourself wrong. PriceShape is made to give all retailers the best conditions for optimizing their pricing and revenue.

  • Competitor Overview

    With a complete overview of your competitors, you can choose which ones you want to match.

  • Price Strategies

    Establish automatic price strategies for specific product categories.

  • Dynamic Pricing

    Create dynamic prices to obtain the most profit from your products.

  • Personalized Dashboard

    You can organize your dashboard and choose which metrics you want to see.

  • Notification Center

    Be updated on your competitors’ price changes with reports directly exported from PriceShape.

  • Streamlined Marketing

    Invest your marketing budget where you are competitive and achieve higher ROI.

Sales and Onboarding

Do you have questions about how you start using PriceShape?
We are always available to answer your questions.


Morten Bligaard-Christensen Chief Sales Officer

mbc@priceshape.com +45 93 83 03 21

Book a demo

Read opinions of our customers

“Price is one of many factors that determine whether customers shop online with us at Salling Group. We want to have an overview of market prices so we can make sure we are competitive. PriceShape helps us to create that overview and match the prices correctly against our many products. Data quality and speed are fundamental for us to get a real picture of our competitive position. We are therefore pleased with our good collaboration with PriceShape.”

Claus Hovge Andersen

Head of Digital, Salling Group

“Since we started using PriceShape, we have doubled our ROAS and increased our revenue on Google Shopping by over 200%.”

Charlotte Frandsen

Owner, By DahlLiving

“PriceShape enables us to obtain data on product prices and therefore save huge amounts of time. The price data is valuable when we need an overview of the price situation in the market and can also be used retrospectively to assess sales performance. The system works quickly and flawlessly and is a pleasure to use. I’m a big fan of PriceShape.”

Frederik Nielsen

Founder of avXperten

“At Ønskebørn, we always try to give customers the right product at the right price – PriceShape helps us keep our prices competitive without us having to monitor the market ourselves.”

Nicki Daniel Jensen

Webshop and Marketing Coordinator, Ønskebørn A/S

“At A.O. Johansen, we find that the price of our products is an essential factor in maximizing our sales through our B2C webshop. That’s why we use PriceShape’s software to automatically adjust our product prices, which also saves us a lot of time on manual work. We have been working with PriceShape since July 2019, and during this period we have seen a significant increase in revenue from our B2C webshop.”

Sebastian Vikkelsøe-Engelbrecht

Digital Sales Manager, A.O Johansen A/S

“We have expended a lot of energy over many years gathering competitors’ prices in the industry. Most of the time, it has been hard to get data of a usable quality to base decisions on. That is why we engaged with PriceShape, as we found their tool to be very time-saving and efficient. Since then, the quality of our data has improved significantly, and it can now be used as a basis for decision-making. PriceShape ensures that we have a quality-assured overview of the price situation in the marketplace.”

Jesper Dietz

Head of Pricing & Development, STARK

Read opinions of our customers

Where are we located?

Our office is located in the new attractive district
Risskov Brynet in Aarhus, Denmark.


PriceShape A/S

Vindrosen 41, 1. sal
8240 Risskov, Denmark