8 min
Take control of your international sales
Marketing optimization
Pricing data is crucial for optimizing your budget in Google Shopping Ads and seasonal campaigns. We highlight products with strong conversion rates and good margins, helping you invest your marketing budget where it counts.
Marketing optimization
Increase your profit with data
Identify which products are worth your marketing budget so you can allocate funds for maximum profit. Focus on items with strong profit margins, high popularity, solid conversion rates, and sufficient stock levels. This data also helps you avoid spending your marketing budget on products priced 20% higher than the lowest competitor, ensuring your marketing budget goes only to items where you’re most competitive.
Marketing optimization
Focus on your most profitable products
Understanding your profit levels is crucial for a successful pricing strategy. By using custom labels to group products, you can target your marketing budget to the most competitive items, increasing sales. Our supplementary feed simplifies campaign creation by grouping items in your shopping feed with selected price rules. Bid based on competitor prices and focus on products that improve gross profit, ensuring your budget is used effectively.
Intelligent prices
Products with high conversion
PriceShape helps you identify products with a proven track record of high conversion rates. These products are ideal for advertisements, upselling, and featuring on your website. You can also combine this information with your cookie settings to maximize its benefits.
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Our marketing budget has decreased by about €2000 per day, but we achieved a 6% increase in turnover compared to last year. This means we get the same sales, or even more, at a lower price because we can now see exactly which products our marketing budget should be allocated to on Google Shopping Ads.
Cookie data
Promote the right products
You can take it a step further by combining the data collected in PriceShape with your cookie data. Implementing PriceShape data in your marketing channels is straightforward. For instance, by integrating these data sets, you can promote a comparable product with a successful conversion history to users who recently viewed one of your other products but did not purchase.
Marketing optimization
Use in marketing campaigns
The right data is key to successful campaigns. You need to know which products to focus on, what discounts to offer, and whether competitors promote the same items. Choosing low-conversion products, especially when a competitor offers better, can waste time and money. With pricing data, you can quickly identify which products to prioritize and feature these deals in customer newsletters to increase engagement and sales.
Competitor pricing insights in marketing
Competitor monitoring does more than just keep you ahead in competitive pricing. It’s also crucial in refining your marketing strategies. By using PriceShape to track competitor prices, you gain valuable insights into their tactics. This allows you to adjust your marketing efforts, ensuring your offers, ads, and content remain competitive.
Use these insights for marketing optimization, aligning your campaigns with market trends and maximizing your ad spend. With real-time data, you can make smarter, data-driven decisions to attract customers and boost sales.
Quality data you can rely on
At PriceShape, we prioritize the quality and accuracy of our data. Our advanced web scrapers scan the market daily to ensure you’re always up to date with the latest insights on competitor pricing, stock status, and delivery costs.
Our product management software is also designed to find new competitor matches at least once daily, meaning your account will accumulate more valuable matches over time. This ensures that your decisions are always based on up-to-date information, allowing you to stay ahead of the competition and adjust your competitive pricing strategies accordingly. With PriceShape, you can trust that the data driving your product management is precise and relevant
Marketing optimization: The Mastertools success story
At PriceShape, we helped Mastertools, a leading tool retailer, reduce its marketing budget while increasing its sales performance. By leveraging our platform's pricing insights, they could focus their marketing efforts where it mattered most.
Mastertools' E-commerce Manager shared, "Our marketing budget has decreased by about €2000 per day, but we achieved a 6% increase in turnover compared to last year." With PriceShape, they didn’t need to increase their marketing spend to drive better results. Instead, they used data-driven insights to target the right products.
The Mastertools success story proves that you can lower your costs and still be competitive in the market with the correct pricing and marketing strategy.
Optimize your marketing budget
While PriceShape focuses on pricing and market insights, the data you gain from our platform can be crucial in allocating your Google Shopping Ads budget. Knowing which products are your strongest in terms of pricing and margin allows you to direct your social campaigns and content more strategically.
By bidding on the right products, you can ensure your Google shopping ads are focused on driving maximum returns. Instead of promoting products that might not perform as well, focus on items already positioned to succeed. This targeted approach increases your campaign performance and helps you stretch your marketing budget further.
Key account management in marketplaces
Managing key accounts on marketplaces like PriceRunner, Amazon, and others demands close attention from brands and wholesalers. With constant fluctuations in competitive pricing, stock levels, and product visibility, it’s crucial to monitor how your vendors and resellers position your products. Using marketplace data from PriceShape, account managers can track vendor activities across various platforms, ensuring adherence to brand guidelines and identifying inconsistencies.
With PriceShape, you can easily monitor how products are priced and stocked across multiple marketplaces, ensuring that resellers comply with established agreements. This visibility helps maintain consistency, strengthen vendor relationships, and optimize your products’ performance across all marketplaces.
The onboarding process at Priceshape
At PriceShape, we’re committed to your success. Our onboarding process ensures you get the most value from the platform, with a dedicated customer success manager to guide you every step of the way.
1 - Strategic meeting: We will understand your goals, pricing approach, and key competitors.
2 - Technical meeting: Master the platform, set up strategies, and become a super-user. We guide you through reports, dashboards, filters, and ensure you're confident using the platform.
3 - Best practice meeting: Get answers, tips, and optimize your workflow. This session ensures you maximize your results with personalized strategies and expert insights.
4 - Growth meeting: Revisit goals, assess progress, and plan for continuous growth. We evaluate what’s working, address challenges, and refine strategies for long-term success.
With this process, we aim to build a strong partnership and help your business thrive with PriceShape.
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