Nicolaj Lund, COO at PriceShape, explained the importance of pricing data and shared practical ways to use it at the Danish E-handelskonference 2025.
You can watch the full talk in the video below.
The retail landscape is changing fast. Consumers compare prices in seconds, borders between markets are shrinking, and competition is intensifying both globally and locally.
In his talk, futures researcher Nicolaj Lund shares his perspective on how retailers can navigate this shift. He highlights that the winners of tomorrow won’t be the ones with the lowest prices, but those who know how to use data, digital maturity, and local insight to make smarter pricing decisions.
As globalisation moves toward localisation, understanding your market — and your competitors — down to product level becomes essential.