Which pricing software do large enterprises use?

Why pricing software is critical for enterprise brands

Pricing is one of the most powerful tools large enterprises can have, but it is also one of the hardest to control. Some brands depend entirely on retailers to sell their products, while others manage a hybrid model that mixes retail partners with direct-to-consumer sales. Both setups come with their own challenges.

If you only sell through resellers, you need visibility into how your products are priced and whether your brand value is being protected. If you also sell directly to customers, you must keep your prices competitive without undercutting your reseller partners. Managing this balance manually is almost impossible at scale. That is where pricing software for enterprise companies comes in.

This article centers on the brand perspective, while retailers face other pricing challenges at an enterprise-scale level. If that’s your focus, you can explore our article on 10 ways to use pricing software for retail.

How enterprise brands work with resellers

Brands that rely on reseller partners give up direct pricing control, which can hurt their market position if resellers cut prices too aggressively or ignore Minimum Advertised Price (MAP) policies.

With PriceShape, brands can get a daily overview of how resellers price their products across markets. You can track stock levels, spot price outliers, and group vendors to see who might be driving prices down. This creates negotiation power for the next time you meet with the resellers to discuss how your products are positioned and handled, while also saving hours of manual checks.

How enterprise brands balance direct sales and retail channels

For brands that run both retail and direct sales, pricing complexity doubles. On one side, you need to attract customers to your own store. On the other hand, you cannot damage your relationships with retail partners by pricing aggressively lower. This challenge also extends into digital marketing. If your products are priced higher than the market, investing budget into Google Shopping ads is often wasted spend.

With PriceShape, you can go a step further by creating a product feed that only includes competitively priced items. That feed can be sent directly to Google Ads or Google Merchant Center, ensuring your ad spend only goes to products where you have a strong market position. This prevents wasted budget, improves ROAS, and makes your paid campaigns more effective.

PriceShape also provides competitive insights that help you position products correctly in both retail and direct sales channels. Historical data shows how discounts have performed in the past, and personalized dashboards allow category and account managers to act quickly. With one platform, you can protect margins, keep resellers happy, and grow your direct sales.

What large enterprises need from pricing software

For large enterprises, pricing software has to do more than monitor its resellers. It needs to support the complexity of global operations and help the different teams make the right decisions. Some of the most important needs are:

• Scalability without limits - Enterprise brands often expand across new markets and build large reseller networks. The challenge is not only managing product volume but keeping visibility as the number of resellers and regions grows. PriceShape scales with you, whether you track a focused product line or a wide catalog, ensuring full market coverage as your operations expand.
• Reliable data - Strategic decisions only work if the input is solid. Product data has to be accurate, consistent, and detailed so leadership can act with confidence.
• Easy integration - Pricing insights should connect directly to ERP, BI, and e-commerce platforms. When everything flows together, pricing becomes part of the daily workflow instead of a separate task.
• Speed and agility - Enterprise brands need software that delivers insights in real time. Instead of waiting weeks for reports or manual checks, you can follow market movements as they happen and use that knowledge to adjust strategies and prepare for negotiations.
• Smart insights at scale - For brands, the challenge is not just collecting data but turning it into insights that category managers and account managers can actually use. With tools to filter, segment, and focus on what matters most, PriceShape makes it easy to cut through the noise and bring clear evidence into negotiations, planning, and strategic decisions.

Our platform is designed to handle these needs. It combines unlimited scalability, reliable insights, and clear decision-making so enterprises can treat pricing as a true competitive advantage.

Why PriceShape is more than a pricing tool

PriceShape is not just about changing prices through a pricing tool. It equips large brands with the insights and automation they need to stay in control of every pricing scenario:

• Market insight - Get a daily pulse on your reseller network, from stock levels to pricing behavior, so you always know how your products are positioned in the market.
• Key account management - Give account managers personalized dashboards that highlight reseller activity, surface risks, and provide the data needed to enter negotiations fully prepared.
• Vendor benchmarking - Group vendors into categories such as A, B, and C, and compare their pricing behavior side by side. This makes it easy to see patterns across your network and identify where value is protected or eroded.
• Cross-border intelligence - Gain visibility across countries and channels to understand how pricing differs globally, optimize your distribution network, and plan expansions with data.
• Management reporting - Convert large volumes of data into simple, executive-ready reports that help decision-makers move faster and make smarter choices.

This mix of analytics and automation makes PriceShape the most effective choice for large enterprises, no matter how they sell.

Onboarding, support, and customer success

Rolling out new enterprise software can take a long time, but our onboarding is designed to get you results fast. Every customer is assigned a dedicated Customer Success Manager who guides you through a structured four-step process.

It begins with a strategic meeting to align on goals, followed by a technical meeting to ensure setup and integrations run smoothly. From there, a best practice session shows your team how to get the most out of PriceShape, and the onboarding concludes with a growth meeting to review results and plan the next phase.

Customer success does not end after onboarding. Our support team responds within minutes and helps with both technical challenges and optimization questions. With PriceShape, you get a long-term partner invested in your success.

   

How global brands take control of pricing

DB Journey used PriceShape to gain full market visibility, protect their brand, and strengthen reseller relationships. Read their story and see what’s possible for enterprise brands like yours.

Read the case study

How to choose the right pricing tool for your enterprise

For large organizations, the challenge is rarely finding software. It is finding a platform that can handle enterprise-level demands. The questions are different from those a smaller retailer would ask. Instead of looking for basic monitoring, enterprises need to test whether a solution supports scale and complexity.

Ask yourself:

• Can this platform give us full visibility across markets and reseller groups, and scale as our network of partners grows?
• Is the data quality strong enough for strategic decisions that impact revenue at scale?
• Does it integrate into enterprise systems like ERP, BI, and e-commerce platforms?
• Will we see measurable value quickly, or are we facing a year-long rollout?
• Does it give our teams full visibility and control, or will we be stuck with a black box?

Enterprises need a partner. PriceShape is built for global operations, combining speed, transparency, and accuracy in one platform. Whether your brand sells through retail partners, direct channels, or both, you get the agility needed to compete in complex markets.

Enterprise security and compliance

Large enterprises cannot compromise on security. Sensitive data, global operations, and regulatory requirements demand a partner that is fully reliable. PriceShape is built with enterprise-grade safeguards, including strict GDPR compliance and robust data protection standards.

If you would like to know more about our security or data practices, reach out to your PriceShape contact for details.

Take control of enterprise pricing with PriceShape

The future of pricing is agility and responsiveness. Brands that adapt quickly to market shifts will outperform those stuck with outdated methods. Unified insights are key to staying competitive, whether a brand sells only through resellers, direct channels, or both.

PriceShape is ready for that future. Daily market intelligence, advanced analytics, and enterprise-ready scalability give global brands the tools to protect their value, strengthen retail relationships, and grow profitably across every channel.

Pricing is not just about numbers. It is about defending your brand, building trust with partners, and staying competitive in every market. PriceShape is the platform designed to handle enterprise complexity with speed, transparency, and confidence.

Start your free trial today and book a demo with our team to see how PriceShape can transform the way your enterprise approaches pricing.

FAQ

Which pricing software do large enterprises use?

Large enterprises go for advanced pricing platforms that support scale, complexity, and global operations. PriceShape is built for this, with no limits on catalog size, daily market intelligence, and simple integration with core enterprise systems.

Why is pricing software important for enterprise brands?

For enterprise brands, pricing is directly tied to competitiveness, partner relationships, and long-term profitability. Pricing software gives them visibility across all product listings in the market, helps uncover grey market activity, and enables them to balance the demands of retail partners with direct-to-consumer sales.

How do enterprise brands work with retailers on pricing?

Some brands rely on retailers to sell their products, which often means giving up direct control over prices. Pricing software gives them visibility into how products are positioned in the market, makes it easy to see which vendors are the first to undercut others, and provides the historical data needed to guide stronger negotiations.