Must-Know Pricing Terms

What are pricing terms and why are they important to know? We hope you will find it interesting and maybe can use some of the terms in your own business.

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Pricing terms

Pricing slang

In this blog post, we will present you with pricing terms, that we see as important to know. We hope you will find it interesting and maybe can use some of the terms in your own business. Let us start with the first term!

Gross margin:

Gross margin is a financial metric that calculates the difference between a company's revenue and the cost of goods sold, expressed as a percentage of revenue. It measures a company's profitability and efficiency in producing and selling its products. A higher gross margin indicates that a company is able to sell its products at a higher price or produce them at a lower cost.

Wholesale price:

Wholesale price refers to the price at which goods are sold in bulk quantities to retailers or distributors, as opposed to the retail price that consumers pay. Wholesale prices are typically lower than retail prices, as retailers typically add a markup to cover their own costs and make a profit. Understanding wholesale prices are important for businesses as they can use it to set their own retail prices and determine their profit margins.

Net profit:

Net profit, also known as net income, is the amount of money a business earns after subtracting all expenses, including taxes and costs of goods sold. It represents the actual profit earned by a company and is an important indicator of financial performance. A positive net profit indicates that a company is generating more revenue than expenses, while a negative net profit means the company is operating at a loss.


MSRP stands for Manufacturer's Suggested Retail Price, and refers to the price that a manufacturer recommends that a retailer should sell its products for. MSRP serves as a guide for retailers and helps to ensure that products are priced consistently across different sales channels. MSRP is usually higher than the wholesale price, and the actual retail price may be lower or higher depending on various factors such as discounts, promotions, and demand.

Dynamic pricing:

Dynamic pricing is a pricing strategy where the price of a product or service changes in real-time based on market conditions, consumer behaviour, and other factors. This approach allows companies to respond quickly to changes in demand, optimize revenue, and improve profitability. Dynamic pricing is widely used in industries such as e-commerce, ride-hailing, and online ticketing, and can be powered by advanced algorithms that analyze data on consumer behaviour and market trends. By dynamically adjusting prices, companies can increase sales and profits.

dynamic pricing

Premium pricing:

Premium pricing is a pricing strategy where a company sets a high price for a product or service to reflect its quality, exclusivity, or prestige. The goal of premium pricing is to appeal to consumers who value high-quality, luxury, or brand recognition and are willing to pay a premium price. This strategy is often used by companies offering luxury products or services, such as high-end clothing, jewellery, or upscale restaurants.

premium price setting

Price elasticity:

Price elasticity is the measure of how sensitive demand is to changes in price, indicating the responsiveness of consumers to changes in price. A high price elasticity means demand is highly sensitive to price changes, while low price elasticity means demand is less sensitive to price changes.

Price floor:

A price floor is a minimum price set by a government or governing body for a good or service.

Price ceiling:

A price ceiling is the maximum price set by a government or governing body for a good or service.

Price matching:

Price matching is a pricing strategy where a company agrees to match or beat the prices offered by its competitors for the same product. This helps companies remain competitive and attract price-sensitive customers.

Price optimization:

Price optimization is the process of determining the optimal price for a product or service based on market demand, competition, and costs. The goal of price optimization is to maximize revenue and profit by finding the price that will result in the highest demand. Companies use data analysis and mathematical algorithms to implement price optimization strategies and make informed pricing decisions. It helps companies respond to market changes and achieve their financial goals.

Competitor-based pricing:

Competitor-based pricing is a pricing strategy where a company sets its prices based on the prices of its competitors. The goal is to remain competitive in the market and attract customers with competitive prices, while still maintaining profitability. Companies monitor competitor prices, assess pricing strategies, and determine price points for a competitive advantage. It helps companies stay competitive in a crowded market, but requires a thorough understanding of market dynamics and consumer behavior.

competitor pricing


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Minimum product profit:

Minimum product profit is the lowest amount of profit a company is willing to accept for a product. It sets a threshold for pricing to ensure that the product covers its costs and generates a profit for the company. The minimum product profit takes into account the costs of producing and selling the product and the desired profit margin. It helps companies make informed pricing decisions and maintain profitability over time.

Odd-even pricing:

Odd-even pricing is a pricing strategy where prices are set at odd or even numbers to create a psychological perception of value in the minds of customers. The idea is that odd-priced items appear to be on sale or discounted, while even-priced items appear to be full-priced and regular. The strategy is often used in retail to encourage customers to make purchases, as they may perceive that they are getting a better deal with odd-priced items.

Price Skimming:

Price Skimming is a pricing strategy where a company sets a high initial price for a new product, gradually lowering the price over time. The goal of Price skimming is to maximize profits from early adopters and then appeal to a wider customer base as the product becomes more widely available. Price skimming is often used for technology products such as smartphones and laptops, where rapid technological advancements make the product quickly outdated.

Penetration pricing:

Penetration pricing is a pricing strategy where a company sets a low initial price for a new product to quickly attract a large customer base and establish market dominance. The goal of penetration pricing is to quickly gain market share and then gradually increase the price over time as the product becomes more widely adopted. This strategy is often used by companies introducing new products in highly competitive markets to gain an advantage over established competitors.penetration pricing



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