Our purpose is to help make pricing simpler. Our customer, Derome, has helped us see how we create value from the beginning of the sales process. Every business is unique, meaning that pain points and what is important differ. This case describes how an e-commerce business selling wood can benefit from pricing data and how we worked together to solve their challenges.
The beginning
It started with a saw back in 1946.
Today, Derome is the largest family-owned wood industry in Sweden. For over 75 years, wood and relationships have been their raw materials. They view wood as the cornerstone of a sustainable society, intimately understanding the forest. Yet, they constantly seek new paths to maintain their position as Sweden's premier and largest family-owned wood industry.
In 2023, Derome's new path included an updated pricing strategy. With over 100 physical stores, Derome recognized the importance of strengthening their online presence. To execute this strategy effectively, they sought assistance from a pricing tool. After exploring various options on the market, they discovered PriceShape during their search.
The searching process
PriceShape was not the only pricing tool that Derome discovered in their search for a tool to assist in implementing their pricing strategy. During their search, they met two other providers and asked how they could assist them in implementing their new pricing strategy.
Robert, the site manager at Derome, was in charge of finding the right pricing tool. Their primary challenge was their excessive manual work in scanning the market for price points to analyze competitor pricing and maintaining an overview by inputting all the data into an Excel sheet. Robert also hoped that by getting better pricing data, they could work more strategically and efficiently with the data to measure their KPIs.
The first contact
Derome scheduled a meeting with one of our product specialists, who immediately went to work finding out how PriceShape could best assist them. The primary aim of the first meeting was to gain a comprehensive understanding, not only for Derome to be introduced to PriceShape but also for Johan, our International Business Development Manager, to understand Derome's needs.
"It is crucial for us to identify our customers' pain points to assist them most effectively. A company like Derome.se likely has different needs than a beauty brand. PriceShape can offer assistance in various ways, and by prioritizing our customers' requirements, we ensure they receive all the benefits from using PriceShape."
Johan Schrøder, International Business Development Manager, PriceShape
The meeting ended with setting up a free test account for Derome so they could see how we could help them fix their pain points using PriceShape.
“ The response time with PriceShape has always been fast; after the first time we contacted them about a meeting, it did not take long to set up our free test account so they could show how their platform worked with our data in the meeting.”
Robert Zarins, site manager, Derome
Robert emphasized that this rapid execution and communication were significant factors that strengthened their interest in PriceShape as a potential partner. Such fast communication and setup were exceptional compared to their experiences with the other two providers.
"The sales process revolved around our needs and how we could leverage the program to achieve the best outcomes based on our challenges and objectives.”
Robert Zarins, site manager, Derome
Why PriceShape
Robert declared that the leading decision to select PriceShape as their new pricing tool was founded on their positive experience throughout the sales process. He notes that the platform's user-friendliness eased their onboarding process.
Additionally, Robert highlights that their interactions with our Customer Success Team and Customer Support Team have been excellent; the communication and responses have been quick and beneficial. The program has fully aligned with their needs and expectations, leading them to explore further development and advancement within the project to gain a competitive advantage.
