Dynamic & intelligent pricing

Cost-plus pricing strategy 

Cost-plus pricing is a straightforward strategy where you set prices by adding a fixed profit margin to your product costs. This approach is especially common in dropshipping, where clear cost structures and predictable margins are key to maintaining profitability.

With PriceShape, you can use this method by building pricing rules that consider your purchase prices and apply your desired markup. Once your rules are in place, the platform automatically adjusts prices whenever cost inputs change. This helps you maintain healthy margins without constant manual updates, keeping your pricing consistent and easy to manage.

Competitive pricing strategy

Competitive pricing is a strategy where you set your prices based on your competitors' prices. With PriceShape, you can build rules that react to real-time competitor data, including prices, stock levels, and shipping costs. You decide whether to match, undercut, or stay above specific competitors, and the platform automatically updates your prices based on the logic you define. This allows you to control your pricing position and brand strategy fully.

Seasonal and discount-based pricing strategy

Seasonal pricing and structured discount cycles allow you to manage demand, inventory, and profitability over time. Instead of dropping the price drastically all at once, you can apply progressive discounts across multiple periods. This helps you sell through inventory gradually while protecting your margins and maintaining pricing consistency.

With PriceShape, you can create pricing rules that follow specific patterns, such as running products at full price for two weeks, then applying a 20% discount for the next two weeks, followed by 25%, and then returning to the original price. This is especially useful for white label products or campaigns with a planned pricing rotation.

You can also manage outgoing or seasonal inventory more effectively. For example, if you are phasing out spring-summer stock from a previous season, you can use these structured rules to reduce prices in steps while maintaining control over timing.

Bundle pricing strategy

Bundle pricing lets you combine several products into a single offer to highlight added value. In PriceShape, you can treat the bundle as its own product and use custom labels or product types to identify it.

For example, a camera sold with a bag, battery, and SD card might add 60 euros in extra value.

By including the GTIN or EAN of the main product, you can track competitors on the core item. Then, you can apply pricing rules that follow the market on that product while adding the extra bundle value. This keeps your pricing competitive and your bundle clearly positioned as a strong offer.

Second-cheapest pricing strategy

Second-cheapest pricing is a competitive strategy where you price your product just above the lowest-priced competitor. This allows you to remain highly competitive without always offering the lowest price.

With PriceShape, you can create pricing rules that automatically identify the lowest-priced competitor and position your product slightly above it. You decide how much higher your price should be, and the platform updates your prices based on the live data it collects. This gives you a smart way to stay attractive to customers while preserving margin and avoiding a race to the bottom.

Loss leader pricing strategy

Loss leader pricing is a strategy where you offer certain products at a very low price to attract traffic and increase overall sales. These products often generate little or no profit but help drive attention to your store and encourage customers to explore other items.

With PriceShape, you can support this approach by setting pricing rules for selected products that prioritize visibility and competitiveness. You choose which items to mark down and by how much, and the platform automatically keeps them aligned with your rules. This allows you to increase store engagement and grow revenue across your catalog.

Psychological pricing strategy 

Psychological pricing focuses on how customers perceive your prices. A well-known example is odd pricing, such as setting a price at 49.95 instead of 50.00, to make the product feel more attractive.

With PriceShape, you can support this strategy by creating pricing rules that apply specific rounding patterns. You decide how your prices should end, whether it is .95, .99, or another value, and the platform automatically adjusts your prices to follow the format you choose. This allows you to influence customer perception while keeping your pricing consistent and easy to manage.

Value-based pricing strategy 

Value-based pricing focuses on setting prices according to the perceived value your product delivers to customers, rather than solely on costs or competitor prices. With PriceShape, you can support this strategy by defining pricing rules that align with your product's unique value proposition.

You determine the price points that reflect your brand positioning and customer expectations, and the platform automatically adjusts your prices based on these rules. This approach allows you to maintain profitability while reinforcing the value your products offer in the market.

Skimming pricing strategy

Skimming pricing is a strategy where you introduce a product at a high price to capture early demand and gradually lower it to reach more price-sensitive customers.

With PriceShape, you can support this approach by setting up pricing rules that reflect your product’s current stage. You define when and how prices should adjust, and the platform automatically updates your prices based on the rules you set. This gives you full control to move from premium positioning to broader appeal, guided by performance data, market conditions, and your own strategy.

Penetration pricing strategy 

Penetration pricing is a strategy where you launch a product at a low price to quickly gain market share and attract new customers.

With PriceShape, you can apply this strategy by creating pricing rules prioritizing competitive positioning from day one. You control your prices, and the platform automatically adjusts them based on the rules you define. As your market share grows, you can update your strategy and adjust pricing to reflect your goals. This gives you a flexible way to enter the market aggressively while staying in control of your margins and positioning.