7 min
DB Journey
E-commerce & retailers
Our platform provides detailed price analysis and optimization tools to help you improve your pricing, stay competitive, and grow your business.
Automated pricing
Intelligent & dynamic pricing
Automated pricing adjusts to your competitors based on your chosen pricing strategies. As competitors adjust prices, yours automatically adapts, ensuring competitive pricing to maximize profit and market success.
Performance insight
Optimize your assortment
Imagine identifying hidden patterns within your product categories and brands, enabling you to optimize them based on specific trends. With insights into your competitors' stock levels, prices, delivery costs, and market reach, you can make smarter purchasing decisions.
- Find hidden patterns
- Optimize products based on performance
Marketing optimization
Increase your profit with data
Your retail analytic data indicates which products are worth spending your marketing budget on, so you know where to allocate your budget for maximum profit. These products have good profit margins, high popularity, strong conversion rates, and sufficient stock levels.
The data you need
Create a customized dashboard to manage your retail pricing analytics key data. Select competitors, brands, or categories to monitor. Get insights on products, performance metrics like conversions and sales, and competitor price histories to optimize and grow your sales.
Tackle challenges in retail pricing
E-commerce businesses and retailers often face significant retail pricing challenges affecting competitiveness and profitability. Common issues include: Price Wars, Margin Decrease, and Stock Outs. Through retail competitor analysis, PriceShape helps you set intelligent prices without falling into harmful price wars.
Price Wars: Constantly lowering prices to stay competitive can quickly lead to unsustainable margins and hurt profitability; PriceShape can help you see where you can set a higher price while still being competitive.
Margin decrease: Balancing competitive pricing while protecting profit margins is delicate. Without the right data, businesses risk shrinking margins on key products; PriceShape gives you an overview of your product's margin.
Out of stock: Pricing too low without considering stock levels can lead to quick sellouts, leaving you with stock shortages during high-demand periods. PriceShape will provide an overview of your stock status so you know when to buy more of your products.
Maximizing your ROI or ROAS
With PriceShape, you can optimize your advertising spend by focusing on products with competitive market prices and strong profit margins. Our retail pricing software lets you quickly identify and filter these products, ensuring you only invest in ads for items with a competitive advantage and a good margin.
By feeding this filtered data directly into your ad platform, you avoid wasting money on uncompetitive products and improve your return on ad spend (ROAS). PriceShape helps you focus your budget where it matters most, maximizing your ROI and driving better campaign performance.
No business is too small to succeed with PriceShape
Whether you're a small team or a large company, PriceShape is with you every step of the way. Our platform is designed to support businesses of all sizes, ensuring you have the retail pricing tools and guidance you need to succeed.
Even if you're a one-person operation, like Kukuk, PriceShape can significantly impact you. Read how Kukuk uses PriceShape to optimize pricing and stay competitive, proving that even small teams can achieve significant results with the right tools.
The right pricing strategies for the right seasons
Seasonal promotions and sales events like Black Friday are critical opportunities for retailers to maximize sales and profits. With PriceShape, you can optimize pricing strategies to fit these peak periods. Using our retail analytics, you can identify optimal price points, monitor competitor pricing, and adjust your strategy dynamically.
Whether you're preparing for Black Week or any other significant sales event, our tool gives you the competitive edge to make data-driven decisions that boost performance during these crucial times.
To learn more about how dynamic pricing can optimize your seasonal promotions, check out our blog post on optimizing your Black Week sales.
The onboarding process at Priceshape
At PriceShape, we’re committed to your success. Our onboarding process ensures you get the most value from the platform, with a dedicated customer success manager to guide you every step of the way.
1 - Strategic meeting: We will understand your goals, pricing approach, and key competitors.
2 - Technical meeting: Master the platform, set up strategies, and become a super-user. We guide you through reports, dashboards, filters, and ensure you're confident using the platform.
3 - Best practice meeting: Get answers, tips, and optimize your workflow. This session ensures you maximize your results with personalized strategies and expert insights.
4 - Growth meeting: Revisit goals, assess progress, and plan for continuous growth. We evaluate what’s working, address challenges, and refine strategies for long-term success.
With this process, we aim to build a strong partnership and help your business thrive with PriceShape.
Boost marketing with competitor price monitoring
Competitor monitoring does more than just keep you ahead in pricing. It’s also crucial in refining your marketing strategies. By using PriceShape to track competitor prices, you gain valuable insights. This allows you to adjust your marketing efforts, ensuring your offers, ads, and content remain competitive.
Use these insights for marketing optimization, aligning your campaigns with market trends, and maximizing your ad spend. With real-time data, you can make smarter, data-driven decisions to attract customers and boost sales.
Success stories
