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Invest your marketing budget in the products where you are most competitiveBOOK A DEMO
How we optimize your Google Shopping setup
Send your product feed to PriceShape
We’ll find all your competitors’ prices
We will send back a feed that includes your price position
Invest your marketing budget where you are most competitive and achieve a higher ROAS
Google Shopping prioritises product price
Price is one of the most important factors when consumers shop online. So it is rarely an advantage to pay for marketing on price comparison sites if your prices are significantly higher than those of your competitors. If you use a marketing agency, they will set great store by this data. Invest your marketing budget where you are most competitive. By having competitive prices on your products, you will get a higher return on your marketing budget, especially on Google Shopping.
Make use of Google Shopping’s algorithms
Google’s algorithms automatically prioritise the cheapest products on Google Shopping. If you have lower prices than your competitors, you get the following benefits:
Lower click prices
Larger number of views
Higher click-through rate
Lower price per conversion
When you advertise on price comparison sites like Google Shopping and PriceRunner, you can spend your budget on the products where you are most competitive.