Implement dynamic pricing insights into your Google Shopping Feed and be sure to place your marketing spend where you’re most profitable.
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Andrew Lolk is the founder of SavvyRevenue and an expert in Google Shopping. He has provided a complete guide on how you can use custom labels and price comparison in relation to your Google Shopping Feed.
Price is one of the most important factors when consumers shop online. In fact, according to a recent study, 94% of online shoppers compare prices before making a purchase. In other words, spending your marketing budget on price comparison websites, if your prices are significantly higher than those of your competitors, is rarely an advantage. This is not to say that you should always be the cheapest, but it’s important that you’re competitive if you seek a higher return on your marketing budget, especially on Google Shopping. Read more about Google Shopping optimization here.
Google’s algorithms automatically prioritize the cheapest products and make them rank better than products that are priced higher. Use it to your advantage by matching your competitors’ prices and maintain your own profit margin. • Spend your marketing budget where you are most competitive • Optimize bidding on Google Shopping • Improve sales through Google Shopping If your products are priced appropriately, they are endorsed by price comparison sites like Google Shopping and PriceRunner.
Send your product feed to PriceShape and we’ll find your competitors’ prices. Based on this data, you get an overview of your competitive situation. Thereby, you’re able to place your marketing budget on the products where you’re the most competitive and have the highest chance of winning the sale.
Upload a file with your products.
We find your competitors and their prices.
Get your Shopping Feed enriched with custom PriceShape labels.
Get data-driven in your Shopping campaigns with your new data.
“Price is one of many factors that determine whether customers shop online with us at Salling Group. We want to have an overview of market prices so we can make sure we are competitive. PriceShape helps us to create that overview and match the prices correctly against our many products. Data quality and speed are fundamental for us to get a real picture of our competitive position. We are therefore pleased with our good collaboration with PriceShape.”
Claus Hovge Andersen
Head of Digital, Salling Group
“Since we started using PriceShape, we have doubled our ROAS and increased our revenue on Google Shopping by over 200%.”
Owner, By DahlLiving
“PriceShape enables us to obtain data on product prices and therefore save huge amounts of time. The price data is valuable when we need an overview of the price situation in the market and can also be used retrospectively to assess sales performance. The system works quickly and flawlessly and is a pleasure to use. I’m a big fan of PriceShape.”
Founder of avXperten
“At Ønskebørn, we always try to give customers the right product at the right price – PriceShape helps us keep our prices competitive without us having to monitor the market ourselves.”
Nicki Daniel Jensen
Webshop and Marketing Coordinator, Ønskebørn A/S
“At A.O. Johansen, we find that the price of our products is an essential factor in maximizing our sales through our B2C webshop. That’s why we use PriceShape’s software to automatically adjust our product prices, which also saves us a lot of time on manual work. We have been working with PriceShape since July 2019, and during this period we have seen a significant increase in revenue from our B2C webshop.”
Digital Sales Manager, A.O Johansen A/S
“We have expended a lot of energy over many years gathering competitors’ prices in the industry. Most of the time, it has been hard to get data of a usable quality to base decisions on. That is why we engaged with PriceShape, as we found their tool to be very time-saving and efficient. Since then, the quality of our data has improved significantly, and it can now be used as a basis for decision-making. PriceShape ensures that we have a quality-assured overview of the price situation in the marketplace.”
Head of Pricing & Development, STARK
Read the opinions from our customers
Get competitive through accurate competitive data and dynamic pricing.