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Google Shopping prioritizes product price

Price is one of the most important factors when consumers shop online. Therefore, it is rarely an advantage to pay for marketing on price comparison services if your prices are significantly higher than those of your competitors. If you use a marketing agency, they will greatly appreciate this data. Place your marketing budget where you are most competitive. By having competitive prices on your products, you will experience a higher return on your marketing budget, especially on Google Shopping. Read more about Google Shopping optimization here.

4 easy steps for shopping optimization

Upload product feed

Upload a file with your products.

Scan the market

We find your competitors and their prices.

Get your feed optimized

Get your Shopping Feed enriched with custom PriceShape labels.

Focus your spend

Get data-driven in your Shopping campaigns with your new data.

Read about the opinions of our customers

“Price is one of many factors that determine whether customers shop online with us at Salling Group. We want to have an overview of market prices so we can make sure we are competitive. PriceShape helps us to create that overview and match the prices correctly against our many products. Data quality and speed are fundamental for us to get a real picture of our competitive position. We are therefore pleased with our good collaboration with PriceShape.”

Claus Hovge Andersen

Claus Hovge Andersen, Head of Digital, Salling Group

“Since we started using PriceShape, we have doubled our ROAS and increased our revenue on Google Shopping by over 200%.”

Charlotte Frandsen

Charlotte Frandsen, Owner, By DahlLiving

“We always strive to be competitive at BabySam, so PriceShape has become an indispensable tool with regard to our pricing and especially our marketing.”

Dennis Sertkan

Dennis Sertkan, E-Commerce Manager, BabySam

“PriceShape enables us to obtain data on product prices and therefore save huge amounts of time. The price data is valuable when we need an overview of the price situation in the market and can also be used retrospectively to assess sales performance. The system works quickly and flawlessly and is a pleasure to use. I’m a big fan of PriceShape.”

Frederik Nielsen

Frederik Nielsen, Founder of avXperten

“At Ønskebørn, we always try to give customers the right product at the right price – PriceShape helps us keep our prices competitive without us having to monitor the market ourselves.”

Nicki Daniel Jensen

Nicki Daniel Jensen, Webshop and Marketing Coordinator, Ønskebørn A/S

“At A.O. Johansen, we find that the price of our products is an essential factor in maximizing our sales through our B2C webshop. That’s why we use PriceShape’s software to automatically adjust our product prices, which also saves us a lot of time on manual work. We have been working with PriceShape since July 2019, and during this period we have seen a significant increase in revenue from our B2C webshop.”

Sebastian Vikkelsøe-Engelbrecht

Sebastian Vikkelsøe-Engelbrecht, Digital Sales Manager, A.O Johansen A/S

“We have expended a lot of energy over many years gathering competitors’ prices in the industry. Most of the time, it has been hard to get data of a usable quality to base decisions on. That is why we engaged with PriceShape, as we found their tool to be very time-saving and efficient. Since then, the quality of our data has improved significantly, and it can now be used as a basis for decision-making. PriceShape ensures that we have a quality-assured overview of the price situation in the marketplace.”

Jesper Dietz

Jesper Dietz, Head of Pricing & Development, STARK

Read the opinions from our customers

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